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Entrepreneur Advice:
Keith Ferrazzi
www.ferrazzigreenlight.com
About Keith Ferrazzi

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.



Recent Article:

People You Don't Like
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com

I’ve been asked many times, “How do I build a relationship with a person I just don’t like?” And typically, we’re talking about the workplace – a customer or boss or associate. My answer is usually, “Not everyone is going to be your best friend, but if you’re forced to deal with a person, why not make the relationship more personal and real? Wouldn’t you want a better relationship for the sake of success, mutuality, and most importantly, less angst and more joy?”

I found myself in a position to have to take my own advice recently when I was playing polo. A new individual was introduced to the group and I was pretty quickly put-off. This individual seemed to me to be untruthful and inauthentic. And when I come across someone like that, I have to assume that this is an insecure person who’s threatened by others and is pushing people away so he won’t be hurt.

So how do I deal with that? A friend once told me that he actually responds by doing the opposite of what his instant reaction is. So if his reaction is to push back and be defensive, he would try to be positive and very affirming. When you’re confronted with difficult individuals, your job is to create a safe space for them as best you can because they’re just looking for safety and comfort in their lives.

But that’s not what I did – I was tweaked and annoyed. We all need our own accountability group; the people around us have to hold us accountable for a level of behavior that we choose and want to have in this world. I was lucky enough to have a member of my accountability group present who called me on my behavior. I needed to look at why I was tweaked by this person on a visceral level. Chances are, when this happens, it’s because you own some of that behavior yourself. I suspect I was reminded of behaviors in myself that I’m not particularly proud of.

So my own personal work is to focus more on contribution and generosity and not allow myself to be tweaked. Let’s see how I do in making this new individual feel safer and more welcome into a relationship with me.





People You Dont Like - To learn more about this author, visit Keith Ferrazzi's Website.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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- Visit Stephanie Robey's Website


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Keith Ferrazzi Books

Never Eat Alone - Keith Ferrazzi

 

More Keith Ferrazzi

Keith Ferrazzi - Tip Of The Week

Top Business Speaker - Keith Ferrazzi

Blog - Never Eat Alone - Keith Ferrazzi



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