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Pinging that Cuts through the Clutter

Written by: Keith Ferrazzi

Article Overview: This week, I'm going to share a tip from a friend, a press secretary for one of the presidential campaigns.

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Pinging that Cuts through the Clutter

This week, I'm going to share a tip from a friend, a press
secretary for one of the presidential campaigns. He said that he is
always looking for ways to break through the clutter when it comes
to staying in touch/reaching out/pinging. A reporter friend of his
has found that FedEx packages are one certain way of getting in
contact with hard-to-reach folks. But the press secretary likes to
send handwritten postcards which everyone enjoys getting. Maybe the
next one I get from him will be from the White House!

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Home > Entrepreneur-Advice > Keith Ferrazzi > Pinging that Cuts through the Clutter
Article Tags: clutter, fedex, fedex packages, postcards, presidential campaigns, press secretary, white house

About the Author: Keith Ferrazzi
RSS for Keith's articles - Visit Keith's website

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.

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