Remember Why You Do What You Do

Guest post by: Keith Ferrazzi
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

I once had an interesting conversation with a woman on a flight to Minneapolis. We were both flying for business reasons, so we talked shop at first. Then the conversation took a more philosophical turn. We were talking about what motivated people to go into work every day, whatever it is they do. I asked her what motivated her personally.

"It's just what you have to do," was her first, resigned answer. It clearly came from the part of her that was tired from a hectic day on the road.

Then she went to "the pay is good," "I enjoy the work".... Fill in ten more blanks. Finally, she dug deeper, to the root of what got her up and out the door every morning: Her children.

It was a poignant moment as the woman, in the midst of all the chaos of her busy executive lifestyle, suddenly remembered the real reason she endured the long days, the business trips, and the pains of work: her two daughters. Having realized that, she left the flight in a much better mood than she boarded it.

Point is, when your motivation flags, re-engaging with the root of what drives you is a great way to give yourself new energy. So ask yourself, why do you do what you do? Please share it on the Greenlight Community.

A second tip: Use that energy not just to get through the day, but to find a way to do it all better.

Warmest,

Keith

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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

About the Author: Keith Ferrazzi

RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
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