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Slash Your Marketing Budget

Written by: Keith Ferrazzi

Article Overview: As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets.

Slash Your Marketing Budget

As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets. When you're running a business, take your marketing budget and push that money back where it belongs - in operations, into the hands of anyone who can make a difference to the customer. Throwing a lot of money at marketing alone will not get people to emotionally connect with your brand. To be successful, above all, you've got to create a generous solution. Keep focusing on making people feel so grateful and thankful for what you've given them. It's not just the widget, it's the emotion, the intimacy you wrap it in. Then you've got a home run.

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Article Tags: budgets, cmo, deloitte, emotion, intimacy, marketers, marketing budget, money, running a business, widget



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