About Keith Ferrazzi
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| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Slash Your Marketing Budget
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets. When you're running a business, take your marketing budget and push that money back where it belongs - in operations, into the hands of anyone who can make a difference to the customer. Throwing a lot of money at marketing alone will not get people to emotionally connect with your brand. To be successful, above all, you've got to create a generous solution. Keep focusing on making people feel so grateful and thankful for what you've given them. It's not just the widget, it's the emotion, the intimacy you wrap it in. Then you've got a home run.
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