About Keith Ferrazzi
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| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Some are naturals, but everyone can get better
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
We were recently doing Relationships for Revenue Growth training for some of the sales force of a large technical company, and throughout the day, we had great discussions about the power of turning business relationships into personal relationships.
For some, making a business relationships personal seems like a daunting task. And for others, it seems like a no-brainer. One participant said:
"I've had a lot of relationships that started out as professional and transformed into personal. I have no idea how I did it. I have no idea when they changed. They just did."
I was thrilled to hear this guy was a natural, and I'm so glad he's out there making business personal day in and day out. But even if you're the type of person who has a little difficulty doing this, please don't give up. Try it. Try it again.
I've done this "networking" or "relationship" stuff forever. I don't even think about it. It just happens. What we've done with our training to basically say, You don't have to be a freak like Keith. Let us give you the methodology, some tools, and some ways in which you can think about stretching yourself a little.
That participant talked about personal relationships developing naturally in his work, but for some people I know it's a little harder. I just want everyone to push themselves a little farther each day. You can get better. And whatever progress you make, I think you'll be handsomely rewarded for it.
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