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Something you have, not something you do

Written by: Keith Ferrazzi

Article Overview: I'm always trying to find ways to stop saying "Networking." (It's about RELATIONSHIPS, folks!) Never Eat Alone reader Chad Cheek gave me some simple but powerful ammunition.

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Something you have, not something you do

I'm always trying to find ways to stop saying "Networking." (It's about RELATIONSHIPS, folks!) Never Eat Alone reader Chad Cheek gave me some simple but powerful ammunition.

I have always had a problem with "networking events" - they are BOGUS. A network is something that you have not something that you "do." For years I have approached the process of building relationships in the way you have articulated and it has helped me be so much more successful.

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Article Tags: ammunition, building relationships, cheek, doi, networking events

About the Author: Keith Ferrazzi
RSS for Keith's articles - Visit Keith's website

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.

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Keith Ferrazzi
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