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Tip of the week - Great recruiting takes great relationships

Written by: Keith Ferrazzi

Article Overview: When people are considering new job opportunities, I always tell them "Make sure you consider who you'll be working with, who will be mentoring you, and who you can get access to because of this job. Usually that's more important than the money or even the work you'll be doing because it's the PEOPLE that will make the biggest impact in your career and your life."

Tip of the week - Great recruiting takes great relationships

When people are considering new job opportunities, I always tell them "Make sure you consider who you'll be working with, who will be mentoring you, and who you can get access to because of this job. Usually that's more important than the money or even the work you'll be doing because it's the PEOPLE that will make the biggest impact in your career and your life."

Apparently today's top young talent is thinking the same way. My former writer/editor Ian Ybarra is a co-author of a new book (his first, by the way, and I'm quite proud!):

RECRUIT OR DIE
How Any Business Can Beat the Big Guys in the War for Young Talent
By Chris Resto, Ian Ybarra, and Ramit Sethi

They did surveys and interviews with more than 1,000 college students from over 180 schools and found that the number one thing in the minds of top young talent when considering where to start their careers is "Which job can advance my career the most?" And a big part of that is about the people – their potential colleagues, bosses, mentors, even their predecessors who have gone onto other companies.

If your organization is trying to recruit young talent, here are three important relationship lessons from the book that I've expanded upon to help you.

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1 – Get help from people who are influential in your recruits' lives. (Remember: You can’t get there alone!)
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Build relationships (before you need them!) with university staff who interact with lots of students. Educate them about your organization and the opportunities you offer. If they know you and like you, they'll be powerful partners when students go seeking third-party perspectives from people they respect and trust.

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2 – Sell your PEOPLE
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Introduce your recruits to as many people on your team as possible, and tell them about every one of your people who started where your recruits are and went on to do interesting and amazing things inside your company or even with other companies.

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3 – Deliver on your promises
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Nothing makes recruits think you don't really care about them as much as not calling when you say you will or not returning their emails. From the smallest details to the biggest issues, just doing what you say you will goes a long way in relationships. Your biggest opportunity comes when they are interns or new employees on the job. Even if you think they might leave after a couple years, make sure they have a great experience. You’ll get the most out of them while you can. Plus, they will remember how you treated them and become enthusiastic recruiting partners even after they leave your organization.
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Read the introduction to RECRUIT OR DIE at http://alwaysrecruiting.com/book-excerpts

And for anything else on this topic, you’re welcome to contact Ian at ian[AT]alwaysrecruiting.com.

Look forward to your comments on relationships for recruiting, too.

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Article Tags: big guys, co author, colleagues, college students, job opportunities, mentors, money, new job, perspectives, powerful partners, predecessors, ramit, relationship, relationships, resto, surveys, third party, university staff, writer editor, ybarra



Related Forum Posts
Re: How to Promote a MLM Business? - I have to agree with several of the previous posts here. Having your own site so that you can get it ranked is a big one. Also, as stated above, using a "passive" recruiting style works really well. Leading by example, people will naturally want to follow you over time if you prove yourself a leader. Bottom line, if you are promoting your opportunity or products, you are losing sales. About 85% of the population hates to be sold. Promote YOU, build relationships and let the business fall in place after that. Bill
Desire - Great advice here but I think you need to take a step back. What do you enjoy doing? What is something you have experience and energy for? I don't think I've ever encountered a successful entrepreneur in a business he or she didn't love. Love what you do - that's why many entrepreneurs go for it on their own. Find a passion and then investigate the market. Tell everyone you know about the service/product you're offering and see if people are interested to hear more. Not to be repetitive but the key is - find something you wouldn't mind doing 80 hours a week for the next 20 years - because sometimes that's the amount of time it takes. Good luck!
Re: Second attempts at entrepreneurship - Great replies! As you can see, if all of those people had given up on the first try, we wouldn't have had a lot of great inventions. There are a lot of great websites that will help you stay motivated and have the endurance that it takes to be a successful person (both personally and financially). I DO understand not wanting to tell the family and friends. I was that way, too. Maybe you could focus more on other leads and then hit up the family and friends after you've had success elsewhere. Hang in there! Believe in yourself and your abilities!
Before You Drop Out Of School - This is a great question, At first thought, I didn't really see the value in my degree when I got it, until I figured out that school is a great place to build relationships, meet new friends, polish off your networking skills, and at the same time have the tangible credibility factor to display in your office. My business is consulting, and marketing my formal education is a great way for me to gain the trust of my clients. I personally intend on going back to school to get my masters, while at the same time operating my business. The degree is important, but the contacts and relationships you build are invaluable. Just my opinion.
Re: What I Enjoyed Reading This Week - May 13 - A few in there I will also be reading today and a few that I already read this week. Great list as always.


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