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| About Keith Ferrazzi |
| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Tip of the week - Great recruiting takes great relationships
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
When people are considering new job opportunities, I always tell them "Make sure you consider who you'll be working with, who will be mentoring you, and who you can get access to because of this job. Usually that's more important than the money or even the work you'll be doing because it's the PEOPLE that will make the biggest impact in your career and your life."
Apparently today's top young talent is thinking the same way. My former writer/editor Ian Ybarra is a co-author of a new book (his first, by the way, and I'm quite proud!):
RECRUIT OR DIE
How Any Business Can Beat the Big Guys in the War for Young Talent
By Chris Resto, Ian Ybarra, and Ramit Sethi
They did surveys and interviews with more than 1,000 college students from over 180 schools and found that the number one thing in the minds of top young talent when considering where to start their careers is "Which job can advance my career the most?" And a big part of that is about the people – their potential colleagues, bosses, mentors, even their predecessors who have gone onto other companies.
If your organization is trying to recruit young talent, here are three important relationship lessons from the book that I've expanded upon to help you.
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1 – Get help from people who are influential in your recruits' lives. (Remember: You can’t get there alone!)
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Build relationships (before you need them!) with university staff who interact with lots of students. Educate them about your organization and the opportunities you offer. If they know you and like you, they'll be powerful partners when students go seeking third-party perspectives from people they respect and trust.
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2 – Sell your PEOPLE
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Introduce your recruits to as many people on your team as possible, and tell them about every one of your people who started where your recruits are and went on to do interesting and amazing things inside your company or even with other companies.
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3 – Deliver on your promises
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Nothing makes recruits think you don't really care about them as much as not calling when you say you will or not returning their emails. From the smallest details to the biggest issues, just doing what you say you will goes a long way in relationships. Your biggest opportunity comes when they are interns or new employees on the job. Even if you think they might leave after a couple years, make sure they have a great experience. You’ll get the most out of them while you can. Plus, they will remember how you treated them and become enthusiastic recruiting partners even after they leave your organization.
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Read the introduction to RECRUIT OR DIE at http://alwaysrecruiting.com/book-excerpts
And for anything else on this topic, you’re welcome to contact Ian at ian[AT]alwaysrecruiting.com.
Look forward to your comments on relationships for recruiting, too.
Tip of the week Great recruiting takes great relationships - To learn more about this author, visit Keith Ferrazzi's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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