About Keith Ferrazzi
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| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Transform Your Career With Peer Support
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
Peer support should be institutionalized in every company, but you don't need a corporate mandate to get started. Today, I want you to reach out and find one friend at work. Arrange for a good long lunch to talk about where each of you is going and share your one-year goals. Then keep it up! Or suggest turning your monthly staff meetings into peer support groups. In another example of peer support, my cousin-in-law Wendy is a real estate agent who has teamed with another agent - not just to sell more homes, but to inspire each other to constantly do better. Wendy is the type of person who lives by lists, so she pushes her partner to stay organized. Her partner, on the other hand, pushes Wendy to make more cold calls to homeowners trying to sell their own homes. "We complete each other," says Wendy. That's team selling.
I have learned from personal experience that deep peer support can do more than boost sales. It can transform careers. In fact, my next book is about how you can cultivate peer support in your own professional life. In the course of my book research, I'm meeting dozens of people who, like me, benefit daily from peer support - where you get together regularly with people on your personal team to set goals, change behaviors, and stay on track through accountability. This can only happen in a completely transparent and intimate environment.
Do you already practice some form of peer support that involves accountability?
If so, I'd love to hear from you, and possibly include your story in my book. E-mail your story to max8738m@gmail.com.
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