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| About Keith Ferrazzi |
| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Two Hot Tools for Becoming an Instant Expert
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
The Internet offers so many opportunities to build and enhance your personal brand. There's no better way to let potential employers and anyone else know before you walk through the door that you're something special. Of course, to be a real expert on anything, the first prerequisite is deep familiarity and facility with your subject matter. But after that, it's all about finding ways to show people your expertise.
Chances are you've already heard you should have a blog, a LinkedIn account, and - of course! - a Keith Ferrazzi Community profile. But here are a couple of tools you might not have heard about yet that can help you up your expert profile.
1. Google Knols: This online, constantly evolving encyclopedia is much like Wikipedia, but brings in a social networking dimension and has a stronger focus on authorship. You sign up for a profile and start contributing "knols," units of knowledge, on topics in your field. (I could see this getting addictive!!) Your entries are rated by users, and the degree to which you respond to user feedback helps determine the relevancy and rating of your knol. Read this Best Practices for Writing Knols to get a better picture of what a knol should look like and how the system works.
Google Knols is brand new, so it's hard to say whether it will take off. But the upside is that many topics are still untouched and there's plenty of room to define yourself as the king of your hill. Plus, because it's a Google product, you can bet on quick indexing and high-ranking searches so that all your hard work gets seen.
2. Peter Shankman's Help A Reporter Out (HARO): This twice-daily email list connects journalists looking for sources with experts who can help them out. In other words, if a writer from the Baltimore Sun needs a request for an expert on the history of Tour de France, he sends it into Peter. If it turns out that you are just such a historian - voila! You contact him, give a witty-yet-erudite quote, and get exposure in a major newspaper. Meanwhile, the journo doesn't have to make ten phone calls to track you down. It's one of those great ideas that you wonder why no one thought of until now. That's probably why it grew organically in a matter of months from an impromptu Facebook group into an email list 23,000 strong. Check it out - but don't abuse it. Don't "stretch" the subject area that you're qualified to speak on because you're over eager to get in print.
Hope you enjoy these tools. If you're already already writing knols - very impressive! - post the links in this discussion Forum to share them with KF Community. I'd love a temperature check on whether Google's idea is catching on.
Warmest,
Keith
Two Hot Tools for Becoming an Instant Expert - To learn more about this author, visit Keith Ferrazzi's Website.
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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