Tweet

Use Math to Create Loyalty

Written by: Keith Ferrazzi

Article Overview: This week's tip comes from my friend Chip Conley, author of the new book "Peak: How Great Companies Get Their Mojo from Maslow" and CEO of Joie de Vivre hotels. Many people have told me and Chip that we were separated at birth in terms of our approach to business and life.

Use Math to Create Loyalty

This week's tip comes from my friend Chip Conley, author of the new book "Peak: How Great Companies Get Their Mojo from Maslow" and CEO of Joie de Vivre hotels. Many people have told me and Chip that we were separated at birth in terms of our approach to business and life.

On his web site, ChipConley.com, Chip offers advice on how to engender loyalty:

"Psychologist John Gottman created a landmark study on marriage and found that successful relationships averaged a 5 to 1 ratio of positive to negative interactions. Other studies in the business world have put this ratio at 3 to 1 with respect to what drives productivity in employees. If your workplace is more focused on giving feedback only when something is going wrong, as opposed to celebrating what's going right, you may end up with a high divorce rate with your employees (I'm proud to say that our employee turnover rate is one-fourth the hospitality industry average). These same ratios can also apply to your relationships with your customers, and, miraculously to your investors, too."

Related Articles
  Revealed key elements of a successful customer loyalty programs
  Be Consistent!
  8 Questions to Ask Yourself in a Recession
  5 Thoughts On Guest Loyalty
  Tips on Building Customer Loyalty

Article Tags: business world, ceo, chip conley, employee turnover rate, friend chip, giving feedback, high divorce rate, hospitality industry, john gottman, joie de vivre hotels, landmark study, loyalty, maslow, math, mojo, negative interactions, productivity, psychologist, ratios, successful relationships



Related Forum Posts
Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
Rich Schefren on Business Systems Video - Bigjim, 1. Create a systemized business 2. build accountability into your team 3. document your processes
Re: Getting Press Coverage - Thanks for those extra tips again Evan. Also don't forget the 'purple cow' theory. Create something truly awesome and unique and people will pay attention, including journalists. I have some off the wall stuff planned for 2010.
Re: 4 Ways to Go From Employee to Entrepreneur - The situation that Wezi describes is more the norm than the exception. I have spoken to many "entrepreneurs-to-be" that have a desire to work for themselves but can't overcome the fear of making that critical leap. The truth of the matter is, if fear is preventing you from moving forward with your own business you need to overcome that fear first. To do this, try this exercise: 1. Write down as many detailed reasons why you are DISSATISFIED with remaining in your job until you retire. E.g., it won't let you achieve the lifestyle you desire; you are sick of commuting an hour each day; etc. 2. Write down in as much detail as possible your VISION of what your life will be like once you have your own business and you are fully engaged in it. Enjoy this step. 3. Create a list of the action steps you need to actually complete to get things rolling. What do you need to do first? Second? Third? Create a step by step plan. These three steps all work together to overcome any resistance you may feel towards making a major change in your career. If after these exercises, you are still too afraid, look at what you have written down. Chances are one of the three forces for change (dissatisfaction, vision, or first steps) are not yet strong enough to overcome your fear. Perhaps, once you really thought about it, things aren't really that bad in your current career, etc.... Hope this helps.
Ways To Improve Your Alexa Ranking 11-15 - 11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often revisit your website to gain access to the tools. Aaron Wall’s webpage on SEOTools is a very good example. 12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Naturally, you’ll need to develop link worthy material. 13. Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters. 14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines. 15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Building a Business From 30,000 Feet

Are You Too Good for Your Job?

Adapting to Technology and the Internet

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.