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Using Your Currency

Written by: Keith Ferrazzi

Article Overview: Hi, Roman posting here today. I do web consulting and developing for Keith, and he asked me to share how I used his principles to make that happen.

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Using Your Currency

Hi, Roman posting here today. I do web consulting and developing for Keith, and he asked me to share how I used his principles to make that happen.



After reading Never Eat Alone, I asked myself, “What is my currency? What do I have to offer?” I have been a software developer for about 10 years and I have a strong passion for business ideas. I searched through my notes and found an idea I had awhile ago. It was a perfect fit for Keith's business.



Only minutes after, I was on the phone with him. He invited me to join him (and a ballroom full of incredibly interesting people) during an impressive lunch at the Sheraton Hotel in New York. And there I was, using the same phrase from the book’s introduction: “How on earth did I get in here?”



He was right. Everyone has got some sort of currency.

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Home > Entrepreneur-Advice > Keith Ferrazzi > Using Your Currency
Article Tags: 10 years, business ideas, currency, earth, hotel in new york, lunch, passion, perfect fit, phrase, sheraton hotel in new york, software developer

About the Author: Keith Ferrazzi
RSS for Keith's articles - Visit Keith's website

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.

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Keith Ferrazzi
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