We need more Antonio Lucios in this world

Guest post by: Keith Ferrazzi
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

I would like to share, in my own words, some of the people centric philosophy that we share:

Live to Wow the world....work, family and friends
Leadership is all about creating environment where people can achieve extraordinary things.
Be curious about people and you will learn for life.
To build relationships you always need to add value first.
Do not ask to be mentored.... Build a relationship with people you admire by advancing their agenda... all else will follow
Dinners are for non business talk.... But critical for true bonding with business associates
Follow through on your word and commitment always.
Vulnerability is an asset.... Not a weakness
Legacy is measured only by the impact you have on the people you touch
Balance... is only and issue for those who do not know what they want out of life.

I must admit that as interested as I was in following through your book...it gave me a profound sense of sadness. Keith, what you and I believe boils down to one word...Humanity. The fact that it needs to be taught is mind boggling..... And does not say too much about the culture we live in. But I am not discouraged. I live to bring humanity to all the environment in which I play. Indra does too. I am glad to see that we all connect at this deeper level.

Also, if you're curious, here's a whitepaper Antonio recently wrote on "Truth in Advertising," following a roundtable discussion with CMOs sponsored by Harvard Business Review.

Download: "Thus Spake...The Consumer" by Antonio Lucio (PDF)

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Free PDF Download
What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

About the Author: Keith Ferrazzi

RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
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