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Entrepreneur Advice:
Keith Ferrazzi
www.ferrazzigreenlight.com
About Keith Ferrazzi

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.



Recent Article:

We need more Antonio Lucios in this world
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com

Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

I would like to share, in my own words, some of the people centric philosophy that we share:

Live to Wow the world....work, family and friends
Leadership is all about creating environment where people can achieve extraordinary things.
Be curious about people and you will learn for life.
To build relationships you always need to add value first.
Do not ask to be mentored.... Build a relationship with people you admire by advancing their agenda... all else will follow
Dinners are for non business talk.... But critical for true bonding with business associates
Follow through on your word and commitment always.
Vulnerability is an asset.... Not a weakness
Legacy is measured only by the impact you have on the people you touch
Balance... is only and issue for those who do not know what they want out of life.

I must admit that as interested as I was in following through your book...it gave me a profound sense of sadness. Keith, what you and I believe boils down to one word...Humanity. The fact that it needs to be taught is mind boggling..... And does not say too much about the culture we live in. But I am not discouraged. I live to bring humanity to all the environment in which I play. Indra does too. I am glad to see that we all connect at this deeper level.

Also, if you're curious, here's a whitepaper Antonio recently wrote on "Truth in Advertising," following a roundtable discussion with CMOs sponsored by Harvard Business Review.

Download: "Thus Spake...The Consumer" by Antonio Lucio (PDF)





We need more Antonio Lucios in this world - To learn more about this author, visit Keith Ferrazzi's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website


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Keith Ferrazzi Books

Never Eat Alone - Keith Ferrazzi

 

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