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Entrepreneur Advice:
Keith Ferrazzi
www.ferrazzigreenlight.com
About Keith Ferrazzi

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.



Recent Article:

Who Tells You the Things You Don’t Want to Hear?
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com

Today's tip is a crash course on one of the key ideas in the new book - lifeline relationships.

In Never Eat Alone, I wrote about how I had created a broad network of friends and allies that supercharged my career, making me one of the youngest successful CMOs out there.

But back then, the fact was that while I had more connections than just about anyone I knew, I had few close, intimate relationships with people I could really open up to, share my fears and failures with, and ask for help. And the really powerful relationships I did have - my family, some intimate friends I'd had for years - weren't ones who could really deliver the kind of insight and feedback on my career and life that I needed to hear then.

I needed a few key people who had my back, who I could talk to about anything and who would encourage and support me, tell me the truth even when it was a truth I might not want to hear, and who would hold me accountable every step of the way. I needed what I today call "lifeline relationships."

Those who have lifeline relationships are able to get the feedback, perspective, and input that are the lifeblood of effective decision makers. The better you become at building such relationships, particularly in your professional life, the better you'll be at what you do, and the more value you'll bring to the table, whether you work inside or outside an organizations.

In Who's Got Your Back, I lay out the strategy to build those relationships in your life, both within your current circles and beyond. I think you'll find they have a disproportionate effect, and an incredibly positive one, on who you are, who you become, and what kind of life and success you create for yourself and your community.

Warmest,

Keith





Who Tells You the Things You Dont Want to Hear - To learn more about this author, visit Keith Ferrazzi's Website.

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Keith Ferrazzi Books

Never Eat Alone - Keith Ferrazzi

 

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