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A Golden Opportunity

Written by: Jay Conrad Levinson

Article Overview: Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers.

A Golden Opportunity

Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers. Amazon encourages its customers to send a book as a gift to a friend. When the recipient receives the gift book, the packaging contains a flyer for the amazon.com service.

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Article Tags: amazon, gift book, purchaser, recipient



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Re: Quote of the Day - "Don't sit down and wait for the opportun - Opportunity is definitely an action term. Even when we realize a great opportunity, nothing happens unless we take action.
Fed rate cuts . . . - So just what do the newest Fed rate cuts mean to Franchise and Business Opportunity investing? Is it immediately felt? What timeframe do you think, or rather, where are we in terms of new vs. existing business investment? A similar question can be composed for the economic stimulus checks - will they a have any effect if consumers spend a little $$
Re: How To Post A Forum Topic That Gets Responses - Hi Evan, Great tips. I completely agree with this one: [quote:e8h63oz1]Give Opportunity for Self Promotion[/quote:e8h63oz1] Some people will always search for the opportunity to promote themselves and their business, even if they are out of line.
Keeping up wtith the (super rich) Joneses - [quote:2g9to79m]What's a guy gonna do with 4 mansions??? [/quote:2g9to79m] I think the super rich are like everyone else. They want to keep up with the Joneses. A friend buys a house on an island somewhere, well....they've just got to buy a house there too. Someone they don't like buys a house on an island, well, [i:2g9to79m]they've [/i:2g9to79m]got to buy an island! I don't think there's a lot of accountability in the super rich world. How many times have you read of a CEO leaving a company that he drove into the ground - taking away millions of dollars with him as his Golden Parachute - only to pop up a few months later as the CEO of [i:2g9to79m]another [/i:2g9to79m]company.


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