---

Guest post by: Jay Conrad Levinson Become an Author

Tweet

---

---

Guerrillas are aces at obtaining things for free and also very wise in the ways they'll part with one thousand dollars. To take 600 dealers from around the nation on a factory tour with a free lunch tossed in would be far to high an expense for Fossler Special Markets Company of Illlinois. So they mailed an invitation to receive permission to send a package containing a can of chicken noodle soup, a mug, a packet of cocoa and a bag of potato chips, plus a video of a nine-minute factory tour. A full 120 of the dealers granted permission, and 50 of them increased their sales 40% or more during the next two months. Cost of the entire campaign: $1,000. Not free, but definitely a guerrilla bargain. Think barter. Think co-op. Think creatively.

Related Articles

  Part 5: Marketing and Sales Strategies
  9th of the Top 10 Kurlan Sales Management Functions
  A System a Day Keeps the Creditors Away
  M is for Marketing Strategy
  Content Strategy: Your Online Site
  Entrepreneurs – Do You Really Need A Marketing Strategy?
  Are you paying people to update their Facebook profile?
  Start Autotrading today
  Do you have the sales force your strategy needs?
  You Take Golf Lessons -- So Why Not Strategy Lessons?
  Strategy Is Not the Same as Goal Setting
  What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 3)
  What's Culture Got To Do with It?
  Why Businesses Succeed
  Revealed: the Ultimate Lead Generation Tool
  Let's get strategic
  Selling on eBay: Can You Increase Sales with a Low Opening Bid Pricing Strategy?
  Strategy vs. Fundamentals
  SURVIVING THE ECONOMIC DEPRESSION BY CREATING A STRATEGY FOR YOUR BUSINESS DEVELOPMENT
  Sales Strategy and Tactics - Thoughts from the Super Bowl

Related Forum Posts

Book: Secrets of Six Figure Women
Re: What can you do if your franchise is hit by a scandal?
Re: Quote of the Day - "Commit to your business and decide that
Introducing a Learner
Re: Kevin's Case Study #6 - Marketing an information resource?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Catch Someone Doing Something Right

All About Solo Ads

How should you handle advertising in a recession?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.