About Jay Conrad Levinson
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| Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. |
Recent Article:
Begin Your Publicity Campaign
- For more on Jay Conrad Levinson visit www.gmarketing.com
Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where you want those messages to appear, and specific ideas for articles. The more newsworthy you make your company, the more coverage you'll get. And publicity will earn credibility that advertising just can't buy. Your goals should be uniqueness, timeliness and top-of-the-mind awareness. Remember that without publicity and visibility, a terrible thing happens: nothing.
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Jay Conrad
Levinson Books
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