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Begin Your Publicity Campaign

Guest post by: Jay Conrad Levinson

Article Overview: Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where you want those messages to appear, and specific ideas for articles.

Begin Your Publicity Campaign

Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where you want those messages to appear, and specific ideas for articles. The more newsworthy you make your company, the more coverage you'll get. And publicity will earn credibility that advertising just can't buy. Your goals should be uniqueness, timeliness and top-of-the-mind awareness. Remember that without publicity and visibility, a terrible thing happens: nothing.

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Article Tags: credibility, mind awareness, offline publications, prospects, publicity campaign, terrible thing, timeliness, uniqueness, visibility



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