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Downturns and Guerrillas
Written by: Jay Conrad LevinsonArticle Overview: In every down economy, some businesses lose money while others seemingly coin money. This course is designed to put you into the latter category. The plain fact is that guerrillas have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs.
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Free Download - Q. What suggestions do you have for retailers who do e-mail marketing? By Jay Conrad Levinson |
Downturns and Guerrillas
In every down economy, some businesses lose money while others seemingly coin money. This course is designed to put you into the latter category. The plain fact is that guerrillas have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs.
The guerrilla lives by different rules during a tough times than during boom times. The guerrilla attacks when the competition retreats, and the attack is concentrated where the guerrilla offers specific product or service advantages. Retreating companies leave voids in the market, ideal niches for guerrilla companies.
Guerrillas do not commit all their resources to any one front because they try to maintain resources for new options and for potential confrontations with the competition. Flexibility is an asset. Successful guerrilla companies try to be inconspicuous about their success, reducing the chances of being copied when attacked by their competitors.
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Article Tags: boom times, coin money, confrontations, down economy, flexibility, guerrilla, guerrillas, latter category, money while others, niches, penchant, plain fact, retreats, service advantages, time frames, tough times
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About the Author: Jay Conrad Levinson RSS for Jay's articles - Visit Jay's website  Click here to visit Jay's website   Top 10 Guerrilla Marketing Myths Secrets of Email The Two Worlds of Marketing Guerrilla Caring The Hidden World of Bartering |
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