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Exercise in Freedom
Written by: Jay Conrad LevinsonArticle Overview: The highest form of that creativity is displayed when they give for free what they ordinarily sell. HotMail attracted more than ten million customers for its free email service. Now, that service is supported by advertising. By ending each free email from the sender with an offer for free email for the recipient, HotMail used word-of-mouse to the ultimate.
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Free Download - Q. What suggestions do you have for retailers who do e-mail marketing? By Jay Conrad Levinson |
Exercise in Freedom
The highest form of that creativity is displayed when they give for free what they ordinarily sell. HotMail attracted more than ten million customers for its free email service. Now, that service is supported by advertising. By ending each free email from the sender with an offer for free email for the recipient, HotMail used word-of-mouse to the ultimate.
It's true that some bozos will sign up for your freebie and then you'll never hear from them again. But many customers will be so impressed by your quality and service, your caring and dedication, that they'll end up making the purchase you want them to make. Many will become lifelong customers, making you forget those free-loading bozos entirely.
The investment of your free product or service for a limited time must be measured against your current marketing investment. But if you're a guerrilla, your quality and service will prove more than anything you can ever say in a marketing context. Your customers truly enjoy being your customers. Now, they know why you are so confident in your offering. Nothing can substitute for an actual ownership experience.
I realize that all companies cannot give what they sell for free, not even for a limited time. But if you can see daylight in giving your offering for free, you might lift your marketing to the highest level while forming bonds that might otherwise have never been established.
List the things you currently give away at no cost.
List the other things you can, but currently do not give away
List the businesses you patronize -- listing only those which gave you something for free.
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Article Tags: bonds, bozos, creativity, current marketing, dedication, exercise, free email service, free loading, freebie, guerrilla, hotmail, lifelong customers, limited time, ownership experience
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About the Author: Jay Conrad Levinson RSS for Jay's articles - Visit Jay's website  Click here to visit Jay's website   Guerrilla Competitive Advantages What Guerrillas Know About USPs 10 Ways to Guerrilla Creativity Location is Not Everything Advertising No Longer Has to Make the Sale |
Related Forum Posts
Re: Why Did You Become An Entrepreneur?
- You mean Freedom = Responsibility. Freedom and responsibility are two sides of same coin.
But I like the word choice.
Robert
Re: What is Your Favorite Thing About Owning A Business?
- 1.Freedom
2.Freedom
3.Freedom
Re: FILL IN THE BLANK: The thing I love MOST about being an entr
- Freedom!
Re: FILL IN THE BLANK: The thing I love MOST about being an entr
- Freedom to work the hours I want and make my own choices and decisions.
MichelleJ
3 for 1
- Thats a tough job, a single word as an expression of thought for a word like 'internet' is sure a difficult one !
However, I could think of a number of them - they are :
1. Creativity
2. Freedom
3. Universe
Hope this is of help.
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