|
|
Like this article? PLEASE +1 it! |
|
Guerrilla Learning
Written by: Jay Conrad LevinsonArticle Overview: Let's start with the bad news. Much that you have learned in the past, although God's own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong. In social situations, your lack of information is inconvenient, but in business, it's suicidal.
![]() |
Free Download - Q. What suggestions do you have for retailers who do e-mail marketing? By Jay Conrad Levinson |
Guerrilla Learning
Let's start with the bad news. Much that you have learned in the past, although God's own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong. In social situations, your lack of information is inconvenient, but in business, it's suicidal.
You've got to realize that in business, just as in sports, people are constantly trying to become better than you, and some of them succeed. The ones that do have mastered the art of learning. To do that, you simply acknowledge to yourself that learning should never stop and is an endless process.
Seagulls fly in circles in the sky, constantly searching for prey. When they find that prey, they land and eat their fill. Then, they return to the sky, only to fly in circles once again. It is their most powerful instinct. Guerrilla marketers have one instinct that is equally strong -- the need for constant learning. They gobble up data with an intellectual appetite that can never be sated.
But anybody can read books, listen to tapes, watch the tube, attend seminars and browse the Internet. How do guerrillas learn differently from other marketers? They learn with two-way brains. That means that in addition to merely learning, they act upon their new information. They do things to take advantage of their newfound wisdom. This action is the essence of guerrilla marketing.
Learning is different these days than when you were a kid. The key to succeeding in your own business is not learning all about something but learning one thing after another. The information changes and it pours in from all over the place. So you've got to be selective in your learning. Learning something will always be possible and learning everything impossible, which is why guerrillas learn with a filter in their brains.
Never before in history has so much information been available to so many people with such simplicity. In one hour in your own office today, you can learn more than you could a decade ago with a week in a library. You can learn theories and facts, up-to-the-minute information, and competitive intelligence galore. You can learn about your prospects, your customers, your industry, and your marketplace. Key information, every bit of it.
The information that is so available has never been as important as it is right now -- in The Information Age. You can give it away for it is often far more precious than any hard goods. Brochures and newsletters are very much appreciated by people who can honestly benefit from the information imparted. Because information is the currency of the times, guerrillas do all they can to help their customers learn how to succeed. They do it by providing information.
Guerrillas also know well the immense power of repetition in learning and in teaching. They've seen its potency in marketing. They know, too, the joy of learning -- for its own sake, and for the sake of propelling their businesses to the top. Non-stop learning -- that describes their journey there.
Article Tags: bad news, brains, circles in the sky, fly, god, guerrilla marketers, guerrilla marketing, guerrillas, instinct, intellectual appetite, office today, own business, prey, sated, seagulls, seminars, simplicity, social situations, truth at the time, wisdom
|
About the Author: Jay Conrad Levinson RSS for Jay's articles - Visit Jay's website Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Click here to visit Jay's website Guerrilla Television Begin Your Publicity Campaign Guerrilla Marketing Intelligence Tip The Big Lie The Guerrilla Entrepreneur |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



