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Guerrilla marketing erects monuments to follow-up, honors it, and practices it.

But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up. It's so easy to stay in touch (and I'll explain how in a second), but for most businesses it just doesn't happen. And countless profits dance away before being born...

Guerrillas know that effective follow-up is how real profits are determined but many have no idea where to start. Well, I'll let you in on a little secret.

Follow-up is dead simple if you have the right system in place. I know this because we at Guerrilla Marketing headquarters have a killer follow-up system that has helped us grow without growing staff AND enabled us to:

* Convert more leads into sales

* Create customers for life

* Get repeat sales from existing customers

* Sell online

* Grow through partners

* And so much more!

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Home > Entrepreneur-Advice > Jay Conrad Levinson > Guerrilla marketing erects monuments to followup honors it and practices it >

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By Jay Conrad Levinson

About the Author: Jay Conrad Levinson

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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
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