Tweet

Guerrilla marketing erects monuments to follow-up, honors it, and practices it.

Guest post by: Jay Conrad Levinson

Article Overview: But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up.

Guerrilla marketing erects monuments to follow-up, honors it, and practices it.

But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up. It's so easy to stay in touch (and I'll explain how in a second), but for most businesses it just doesn't happen. And countless profits dance away before being born...

Guerrillas know that effective follow-up is how real profits are determined but many have no idea where to start. Well, I'll let you in on a little secret.

Follow-up is dead simple if you have the right system in place. I know this because we at Guerrilla Marketing headquarters have a killer follow-up system that has helped us grow without growing staff AND enabled us to:

* Convert more leads into sales

* Create customers for life

* Get repeat sales from existing customers

* Sell online

* Grow through partners

* And so much more!

Related Articles
  The Way of the Guerrilla
  What is Marketing in the First Place?
  Are you a Guerrilla
  What Is Guerrilla Marketing?
  Downturns and Guerrillas
  The Designated Guerrilla
  Monumental Secrets of Guerrilla Marketing – Tactics
  Fusion Marketing
  The Big Lie
  Memorize These 12 Words Then Live By Them
  Guerrilla Marketing And Karate
  Follow-Up or Fall on Your Face
  GUERRILLA SOFT STEPS
  Guerilla Marketing Weapons by Jay Conrad Levinson
  Deloitte! Again!
  Advertising No Longer Has to Make the Sale
  The New Secrets of Guerrilla Marketing
  Twenty Keys to Success
  Your Mission
  The Guerrilla Entrepreneur

Article Tags: cracks, guerrilla marketing, imagination, monuments, rarity, small businesses, time energy



Related Forum Posts
Starbucks and Real Estate - I don't think I am the only one to notice this but every corner a new Starbucks erects, it raises the property value or seems to raise the perceived value, don't you think?
Introduction - Hi Fellow Entrepreneurs, My name is Rita Cartwright, owner of RJ's Word Processing Services. I am a Professional Administrative Expert offering virtual assistant services. I have been in business for 7 years and specialize in Internet marketing and word processing services. I also offer bookkeeping, transcription services, website design and maintenance, and general administrative assistance. I'm originally from Phoenix and graduated from Arizona State University with Magna Cum Laude honors. My degree is a Bachelor of Science degree in marketing with a minor in Spanish. I look forward to networking with each of you.
Re: How to promote business online? - Thank you Justin, best to you and your venture any further followup - just ask
CHANGE HEROES . . . Brag about them here!!! - Do you know a very special person or group that is going above and beyond to help people, animals or our environment ? Tell us about the real heroes . . .The people or groups who are quietly making a difference. Let's give them BRAG honors right here. Maybe Ringo could find a way to highlight one story each month.
No Card - No problem - Kevin, I don't personally look down on someone who doesn't have a business card. I politely ask them to write down their details on the back of my card and followup with them accordingly to find out how I can help.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Setting Goals for your Home Based Business

Email Marketing Made Easy #11 - Avoiding Spam

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.