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Guest post by: Jay Conrad Levinson Become an Author

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But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up. It's so easy to stay in touch (and I'll explain how in a second), but for most businesses it just doesn't happen. And countless profits dance away before being born...

Guerrillas know that effective follow-up is how real profits are determined but many have no idea where to start. Well, I'll let you in on a little secret.

Follow-up is dead simple if you have the right system in place. I know this because we at Guerrilla Marketing headquarters have a killer follow-up system that has helped us grow without growing staff AND enabled us to:

* Convert more leads into sales

* Create customers for life

* Get repeat sales from existing customers

* Sell online

* Grow through partners

* And so much more!

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