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Job Number One

Written by: Jay Conrad Levinson

Article Overview: Job Number One in email marketing is to grab the reader's attention.

Job Number One

Job Number One in email marketing is to grab the reader's attention. With the number of emails people receive daily, that's easier written than done. But it is doable. Get around clutter with a friendly tone. Our testing has consistently shown that a friendly tone almost always outperforms other methods of getting your email opened.

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Article Tags: clutter, email, job, marketing



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