Tweet

Location is Not Everything

Written by: Jay Conrad Levinson

Article Overview: Guerrillas are constantly on the lookout for important lessons from their peers. A good source of lessons is to analyze the sixty-second infomercials delivered at networking events.

Location is Not Everything

Guerrillas are constantly on the lookout for important lessons from their peers. A good source of lessons is to analyze the sixty-second infomercials delivered at networking events.

For example, the three rules of Real Estate are, of course, "location, location, location."

But, these are not necessarily the three rules of service business success.

Yet, many service providers begin their sixty-second informercials by stressing their location: "at the Pease International Tradeport," "a mile from State Street Discount," or "Where Tortilla Flats Restaurant used to be."

Why encourage your listeners' minds to wander, when you can better spend the time communicating the benefits you offer?

Related Articles
  The Importance of Location for a Coffee Franchise
  What Is A Computer LANGUAGE
  Location is Crucial to a Franchisees Success
  Working at Home vs Getting an Office
  What Is Foursquare?

Article Tags: business success, course location, infomercials, informercials, listeners, location location location, lookout, networking events, pease international tradeport, peers, real estate, service business, service providers, tortilla flats



Related Forum Posts
Critique Small Business - Well, several things come to mind for me and is dependent upon the type of busienss (home based/ internet, brick and mortar). Being in the business financing field the first thing that comes to mind is business plan...Particularly, business history, financial plan/ projections/ budget as well as your present market and competition.... And lest not forget the three L's...Location, Location, Location!
LastMinute New Web Site (Draft) - Louis, I like it much better than the previous one. I like Topic, Location, Date, Discounted Price. That is what I need to know to get interested. I believe that you are moving in the right direction. Andreas
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: Internet Marketing is the best business in the world - [quote="WhyNot":ms4wci6i]You stated that you can get your product in front of millions of people within 5 minutes using PPC. What is PPC? I am considering writing an e-book, how can I best market it? [/quote:ms4wci6i] It is Pay per click advertising. You have google, yahoo, MSN and other sites that offer it. Your ad shows up along site of the search results for the key words you specify and on other sites as "sponsered results". You could test the market with PPC (track where you get your hits from;keywords and so forth and use SEO to get FREE traffic), or Free methods like article marketing.. Either way you have to [u:ms4wci6i]know what your doing [/u:ms4wci6i](supply,demand, niche, [u:ms4wci6i]Highly[/u:ms4wci6i] targeted prospects, Location specifics [country, state,city,zip code,] etc.). Oh yeah and you have to have money. Because you are going to lose money if you are a beginner. Man I need to include this post on my blog...LOL Been a while since I been here. Just got this notification in my email and figured I'd help you out. Been working on my SEO. To answer your other question there are LOTs of other Free ways to advertise/market. For example Forum marketing Yahoo Answers (great for SEO to) But be careful not to bet banned. SEO of course Search Engine Optimization US Free Leads Article Marketing YouTube Twitter Yahoo blogs Blogging (blogger,squidoo, hub pages) Myspace Facebook Newspaper ads Craigslist etc. The list goes on. These are just a few I though of off the top of my head. Now that I think of it I need to start doing more myself. ideasuniversity had wrote quit a few good post on marketing/promotion, viral effects and such. You should check them out. Just a word of advice, make sure you have the write niche first. Anyway, hope this helps.
Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is Discretionary Cash Flow

Sales Flubs

Avoid Burnout: Do the Limbo Regularly

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.