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Make your offer viral

Written by: Jay Conrad Levinson

Article Overview: Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives.

Make your offer viral

Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives. It is not an add-on. You should craft your message in a manner such that it encourages pass-along. Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Merely suggesting that email recipients forward your message to others is not viral marketing. Adding a line at the bottom of your email that reads "Feel free to forward this message to a friend" is not viral marketing at its best.

Offer something worthy of sharing - a valuable discount, vital information - or offer an incentive for sharing - additional entries into a sweepstakes or an added discount or premium service - and viral marketing happens naturally... and often quite successfully.

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Article Tags: campaign strategy, email, message to a friend, objective, premium service, sweepstakes, viral marketing, vital information



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Viral Marketing With Squidoo - Another effective viral marketing strategy is to take advantage of Squidoo. Make a page - actually, make several pages - related to your main business. The great thing with Squidoo is that you can post your affiliate links. Next, start browsing other people's pages, award the good ones with four or five stars, and post a comment on them. Some of these people will reciprocate, and that will push you up the rankings. Also, some of the other people who visit their pages will see your link and click through to view your pages - especially if you leave an interesting comment, I guess.


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