About Jay Conrad Levinson
|
| Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. |
Recent Article:
Make your offer viral
- For more on Jay Conrad Levinson visit www.gmarketing.com
Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives. It is not an add-on. You should craft your message in a manner such that it encourages pass-along. Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Merely suggesting that email recipients forward your message to others is not viral marketing. Adding a line at the bottom of your email that reads "Feel free to forward this message to a friend" is not viral marketing at its best.
Offer something worthy of sharing - a valuable discount, vital information - or offer an incentive for sharing - additional entries into a sweepstakes or an added discount or premium service - and viral marketing happens naturally... and often quite successfully.
Like this article? Share it with your friends
 |
Related Articles |
|
Make your offer viral
|
| |
Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives.
|
Factors to Consider in a Viral Marketing Campaign
|
| |
There are many factors that you need in order for a video/campaign to go viral. Even if your viral campaign has all of these factors, there is no magic recipe to ensure success - part of it is purely random - you ha...
|
The Ways of Viral Marketing
|
| |
Have you tried viral marketing? It is the Web’s version of word-of-mouth marketing – one of the easiest and most effective ways to market. Read how to start your campaign.
|
Ten Viral Marketing Best Practices
|
| |
If you're plotting the next Subservient Chicken, here are 10 best practices to keep in mind.
|
When Marketing Goes Viral
|
| |
Viral marketing is an extremely appealing concept to many marketers. Whether it is online or offline viral marketing we refer to, it is the very concept of having your product or service trip off the tongue of all w...
|
|
|
Jay Conrad
Levinson Books







|
|