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Pay Attention



Weight Watchers uses mailings timed to arrive when members are most likely to quit the program -- during the third, fifth, and eighth weeks. Mailings encourage recipients to stay with the drill and accumulate points towards awards. Is this working? The answer is another question: Do people appreciate attention being paid to them?


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Q. What suggestions do you have for retailers who do e-mail marketing?
By Jay Conrad Levinson

About the Author: Jay Conrad Levinson

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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Click here to visit Jay's website.
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