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Guest post by: Jay Conrad Levinson Become an Author

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A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours." I also suggest you use these techniques to help amass your mailing list: 1.) Gather e-mail opt ins through your website. Ask for opt ins on every page of the site, and don't bury them deep within your site; 2.) If you don't have e-mail addresses for your customers, service firms called append services will take your off-line or postal customer list and append e-mail addresses to it from their customer data records. Other firms can scan your out-of-date e-mail customer records and provide you with updated addresses; and 3.) Consider co-registration on a marketing partner's website. When users register for your partner's website e-mail list, they'll see your offer. By merely checking the box next to it, they can co-register for your opt-in list.

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