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Q. What suggestions do you have for retailers who do e-mail marketing?

Guest post by: Jay Conrad Levinson

Article Overview: A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours."

Q. What suggestions do you have for retailers who do e-mail marketing?

A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours." I also suggest you use these techniques to help amass your mailing list: 1.) Gather e-mail opt ins through your website. Ask for opt ins on every page of the site, and don't bury them deep within your site; 2.) If you don't have e-mail addresses for your customers, service firms called append services will take your off-line or postal customer list and append e-mail addresses to it from their customer data records. Other firms can scan your out-of-date e-mail customer records and provide you with updated addresses; and 3.) Consider co-registration on a marketing partner's website. When users register for your partner's website e-mail list, they'll see your offer. By merely checking the box next to it, they can co-register for your opt-in list.

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Article Tags: christy, email, ginger, hyperlink, marketing, reminder, subject lines



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Re: Email Marketing Benefits - Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service: - Automatic subscribe and unsubscribe. - Automatic removal of bad email addresses. - Automatic message delivery. - Message sending speed and flow control. - Message personalization. With such an email marketing software, you will get a great enhancement in business or e-commerce.
Re: Email Marketing, Permission Based - Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers!
Re: Email Marketing, Permission Based - [quote="topeyinka":c0jwwo97]Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers![/quote:c0jwwo97] Offering a strategic mailing system and high quality content is much more important to me than a double opt in option. Offering something of value and not overloading your mailings is a long term plan to use email marketing effectively. A double opt in is over in the beginning - nothing long term and ongoing. I'd prefer opting in once and give me the option to opt out if the content isn't good enough. Shri
Re: How to Shelf Product with New Packaging/Branding - As one option you are considering is to remove the old stock from the shelves... why not ask the retailers to shift it in a 2-for-1 deal and offer the replacement stock at an appropriate discount so the retailers don't lose money? Maybe that way, the old stock will disappear more quickly, but you won't lose 100%.
Sears - Good Customer service?? - I've had good experiences with Sears' customer service and I know people who solely shop there because of that even though their prices aren't as competitive as other retailers. The way I see it is most people are willing to pay a higher price to remove the risk/fear of dealing with smaller retailers that sometimes have policies that state "all sales final".


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