Tweet

The Amazing Growth Of Coaching

Written by: Jay Conrad Levinson

Article Overview: Every world champion has had a coach. Here’s why the coaching industry growing so fast and how it can make you a champion, too.

The Amazing Growth Of Coaching

Every world champion has had a coach. Here’s why the coaching industry growing so fast and how it can make you a champion, too.

I make a presentation and watch as the audience takes careful notes, nods in agreement with what I say, then rises to its feet with applause. But deep in my heart, I know that only 5 percent of the people in the audience will actually take action based upon what they have learned.

These are bright people, motivated people, but the vast majority of them are just too busy or too overwhelmed by day-to-day business matters to implement the changes they know they must make. They have everything it takes to succeed except for one thing – follow-up.

It’s that lack of follow-up that has led to the explosive growth of the coaching industry. And "explosive" might be an understatement. Fortune magazine agrees: "The hottest thing in management today is the executive coach." Newsweek magazine chimes in with their take on coaching: ""They're part therapist, part consultant--and they sure know how to succeed in business." The Harvard Business Review tells us, "The goal of coaching is the goal of good management: to make the most of an organization's valuable resources." And The New York Times expands on this by saying, "...other companies offer coaching as a prerequisite...in the understanding that everyone has blind spots and can benefit from a detached observer." Industry Week obviously goes along: "The benefits of coaching appear to win over even the most cynical clients within just a few weeks." Executive Female is even more specific: "Coaching is having a dedicated mentor; it’s getting knowledgeable support and encouragement and a new way of looking at things when you need it."

Imagine closing the door to your office for 30 minutes and having your own private success coach right there. Or perhaps the perfect time is on your cellular phone during that tedious commute to and from work. In fact you can call from any state in the country.

It is clear that these days business coaching has been booming. It succeeds because it works. Consider this quote from D.A. Benton in "Secrets of A CEO Coach":

"If high achievers like Tiger Woods and Donald Trump have one (or more) for their jobs, why shouldn't you have one for yours? ...In today's competitive business market, having a personal coach is not a luxury, but a necessity."

To put my time and money where my mouth is, we’re now offering coaching through Guerrilla Marketing. Your guerrilla marketing coach will help you create better, more effective goals and then support you to reach those goals in a timely manner. He will encourage and help you to stay on track by helping you understand roadblocks to change and creating a solid support structure for you to stay motivated and proactive.

He will help you maintain a sharp focus, by focusing upon your goals and helping you overcome your problems. He will provide you with research-based tools including strategic exercises based on years of work with thousands of clients. His goals are the results you want. And he’ll help you achieve them with one-on-one coaching.

The line at the bottom has "follow-up" written all over it. We’ve learned that guerrillas need follow-up and now we’re offering it.

Success at marketing means you’re part of a process and not merely engaging in an event. Have you ever attended an excellent training program, perhaps a full day or weekend seminar? The speaker is great, the information is valuable and you take eight pads full
notes. You come back to your business and you're lucky if you implement even one idea. Why?

Consider this analogy from the world of sports. Let's say you decide you want to become a tennis player. You take a tennis lesson. No matter how great that tennis lesson is, you do not become an
overnight tennis champion. It takes a process to create a tennis champion, and it takes a process to create a profitable company.
Coaching is a process training experience designed to have a dramatic impact on your business.

The entire design of a coaching program is to get you to take action and then to stay with you to assure the proper follow-up. If a coach is nothing else, he’s a master of implementation, and if he’s a winning coach, he’ll impart that mastery to you.

When I write a book, I know it has only two parts: starting it and completing it. When you opened your business, you had the same two parts. Coaching exists to help you with that second part. Coaching exists to provide the objectivity and extra energy that champions possess.

If you’re interested in learning more, just check out the explosive growth of the coaching industry as a whole, and if you’re interested in participating, now you can do it as a guerrilla and gear up to be a champion yourself.

Related Articles
  What Coaching Is
  When is Business or Executive Coaching NOT appropriate?
  Are You Paying Attention To Your People?
  Coaching for growth
  The 5 Benefits of Virtual Coaching Engagements

Article Tags: blind spots, business matters, careful notes, cou, deep in my heart, executive coach, executive female, explosive growth, fortune magazine, good management, harvard business review, hottest thing, knowledgeable support, new york times, newsweek, newsweek magazine, perfect time, success coach, valuable resources, world champion



Related Forum Posts
Re: USA vs Canada Hockey time . . . - Amazing game wasn't it?!
Re: Obama Wants Social Security for Illegals - [quote="Alan Mater":3kaa8sg4] Obama WILL make changes... but they're not the changes we as a country need or should look forward to.[/quote:3kaa8sg4] Sad but this is exactly how I feel about it. Change is coming - but unless I'm really wrong, it is not a change this country needs. Amazing how much a good speaker with a good speech writer can do. If you paid attention to the things he said "off script" - much of it is frightening. Chris
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Reality Shows - During the reality show mania, I've been trying to figure out why I can't stand the majority of the shows. But, I think Kevin's comments have put in words, why I hate most reality shows. When the purpose of a show is to cheat, scam, lie and batter others, its very simply not my choice in television "entertainment". I did watch the last season of the Amazing Race and I was overjoyed to see the well behaved team won for a change. On the Apprentice - imagine what the teams could accomplish if they kept the people who made the team better instead of scamming to eliminate the strong players. Sadly, some business people and others will act like that sort of behavior is how they should behave. Shri
It's not easy - Evan, It's not easy to franchise a business! Franchising requires a strong business model, significant capital resources, and very talented people to be successful. There are over 3000 franchise opportunities out there, most (80%) don't have the three criteria I listed above. The biggest benefit to using franchising to grow your business is that you bring in someone else's capital and human resource. What you are giving up is control in operating that business. I have seen successful companies get in trouble attempting to franchise their business, franchising requires a different skill set than simply operating units. Growth would have been much easier if they had just opened their own units and sought grown from within.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

ROSI Return on SUNK Investment

When Living the Dream isn't enough!

How Promotional Caps became a Fashion Trend

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.