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The Best Way to Market to Business

Written by: Jay Conrad Levinson

Article Overview: The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

The Best Way to Market to Business

The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

"Business decision-makers have told us that the Web is the best place to reach them," said Chris Schroeder, CEO of Washington Post/Newsweek Interactive. "Most importantly, they've made it clear that what they're seeing on the Web is leading directly to purchases."

Fifty percent said the Internet influenced them to make a purchase. "Business decision-makers have told us that the Web is the best place to reach them," said Schroeder.

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Article Tags: advertisers, business decision makers, ceo, chris schroeder, fifty percent, newsweek, newsweek interactive, opinion research, poll, purchase business, washington post



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