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The Numbers on Cause Related Marketing



Roper Starch Worldwide found that 71% of U.S. consumers feel it should be standard practice and 83% have a more positive image of a company that supports a cause. 67% say if price and quality are equal, they'll support the company that supports a cause. 87% of employees feel a stronger loyalty to a company supporting a cause.


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By Jay Conrad Levinson

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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
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