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The Numbers on Cause Related Marketing

Written by: Jay Conrad Levinson

Article Overview: Roper Starch Worldwide found that 71% of U.S. consumers feel it should be standard practice and 83% have a more positive image of a company that supports a cause.

The Numbers on Cause Related Marketing

Roper Starch Worldwide found that 71% of U.S. consumers feel it should be standard practice and 83% have a more positive image of a company that supports a cause. 67% say if price and quality are equal, they'll support the company that supports a cause. 87% of employees feel a stronger loyalty to a company supporting a cause.

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Article Tags: consumers, loyalty, positive image, starch



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