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The Way of the Guerrilla

Written by: Jay Conrad Levinson

Article Overview: The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved. WHAT IS A GUERRILLA ENTREPRENEUR?

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The Way of the Guerrilla

The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved. WHAT IS A GUERRILLA ENTREPRENEUR?

The guerrilla entrepreneur knows that the journey is the goal.

He also realizes that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey itself. Unlike old-fashioned enterprises, which often required gigantic sacrifices for the sake of the goal, guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices.

The guerrilla entrepreneur...

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Home > Entrepreneur-Advice > Jay Conrad Levinson > The Way of the Guerrilla
Article Tags: 21st century, enough money, entrepreneur, freedom, guerrilla, health, journey is the goal, longevity, love, missing the point, notion, pleasant journey, sacrifices, sake, wisdom, worry

About the Author: Jay Conrad Levinson
RSS for Jay's articles - Visit Jay's website

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

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