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Entrepreneur Advice:
Jay Conrad Levinson
www.gmarketing.com
   
About Jay Conrad Levinson

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.



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The Web and the Phone - For more on Jay Conrad Levinson visit www.gmarketing.com

Include website information on your voice mail. Let your clients on hold learn how to connect to your web site for pertinent information. Encourage the people who answer your phones to give your web address to every caller who identifies himself or herself as an Internet user. Think of your website as 24-hour answering service. Assure your callers that they can always phone your store or office for information, but let them know they now have a web alternative as well, open 24 hours every day.



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