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Trade Show Tidbits



Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion. Design your booth for intimacy using small, round discussion tables. Attire your people in bright, business casual clothing. The most serious prospects emerge late in the day because they run out of time and rush around to the most intriguing displays.


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Q. What suggestions do you have for retailers who do e-mail marketing?
By Jay Conrad Levinson

About the Author: Jay Conrad Levinson

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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Click here to visit Jay's website.
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