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Trade Show Tidbits

Written by: Jay Conrad Levinson

Article Overview: Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion.

Trade Show Tidbits

Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion. Design your booth for intimacy using small, round discussion tables. Attire your people in bright, business casual clothing. The most serious prospects emerge late in the day because they run out of time and rush around to the most intriguing displays.

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Article Tags: brochure, business casual clothing, intimacy, late in the day, page fact sheet, pre show, promotion design, prospects, rush, trade show



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