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Guest post by: Jay Conrad Levinson Become an Author

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Most people don't like advertising. And most people won't make the effort to open their email solicitation if they think they are getting an advertising message-unless they are sincerely interested in buying something that the advertisement offers. The key, therefore, is to get a person to want to open your message by putting something into the subject area of your email that does not appear to be an advertising message-one that would compel them to take the next step. And the best trigger to use for this is the trigger of curiosity.

To know these triggers is the key to more effective communication and most importantly, the avoidance of costly errors that waste time and money.

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