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Trigger their curiosity

Written by: Jay Conrad Levinson

Article Overview: Most people don't like advertising. And most people won't make the effort to open their email solicitation if they think they are getting an advertising message-unless they are sincerely interested in buying something that the advertisement offers.

Trigger their curiosity

Most people don't like advertising. And most people won't make the effort to open their email solicitation if they think they are getting an advertising message-unless they are sincerely interested in buying something that the advertisement offers. The key, therefore, is to get a person to want to open your message by putting something into the subject area of your email that does not appear to be an advertising message-one that would compel them to take the next step. And the best trigger to use for this is the trigger of curiosity.

To know these triggers is the key to more effective communication and most importantly, the avoidance of costly errors that waste time and money.

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Article Tags: advertisement, avoidance, costly errors, curiosity, effective communication, email, solicitation, subject area, time and money, waste time



Related Forum Posts
Re: Brag: #1 on Google - Congrats Ringo, But now you have my curiosity going as to what keyword/s you won. Cheers, Zac
Re: Twitter Members, Post Your Twitter ID Here - I've seen people using HootSuite but I have never looked into it. You guys have peaked my curiosity so I will now.
Re: Alexa Ranking Goals - Well, you guys peaked my curiosity, I guess it's time for me to check out IM Faceplate.
What inspires you? - People go into businesses for different reasons. Some do it because they are good at it, some out of curiosity and because they make money from it while others earn through doing their hobby. What inspires you to do what you do?
Happy New Years! - Happy Belated New Years! Out of curiosity what are your new years resolutions for your business? Did anyone manage to honour their past resolutions?


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