|
|
Like this article? PLEASE +1 it! |  |
|
Triggers
Written by: Jay Conrad LevinsonArticle Overview: Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.
 |
Free Download - Q. What suggestions do you have for retailers who do e-mail marketing? By Jay Conrad Levinson |
Triggers
Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.
"A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious. Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response-often far beyond what you could imagine.
"I recall a time when I applied one of these subconscious devices by changing just one word of an ad, and response doubled. I refer to these subconscious devices as psychological "triggers." A psychological trigger is the strongest motivational factor any salesperson or copywriter can use to evoke a sale.
"There are triggers that will cause your prospect to feel guilty if they don't purchase your product. Example: Whenever you receive in the mail a sales solicitation with free personalized address stickers, you often feel guilty if you use the stickers and don't send something back-often far in excess of the value of the stickers. Fundraising companies use this method a great deal. You get 50 cents worth of stickers and send back a $20 bill.
Identify Your Eating Triggers
The Three Most Important Copy Writing Triggers for Internet Marketing
AsYouType Search Filtering using Script Triggers
Qualifying Leads
Working Capital Lines of Credit and Loans that Work – not just for the Bank!
Article Tags: 50 cents, copywriter, decisions, desire, fundraising companies, genius, guerrilla, joseph sugarman, mail, motivational factor, sales solicitation, salesperson, stickers, subconscious decision
|
About the Author: Jay Conrad Levinson RSS for Jay's articles - Visit Jay's website  Click here to visit Jay's website   Repeat Yourself Frequency in Marketing Guerrillas in the Real World Growing Geometrically B2B Strategy |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Website Navigation: Heart of Web Design
The Gravity of Failure
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Intro to Search Engine Optimization
Winning Market Share in a Tough Economy
Let's Skip the Offshore Horror Stories
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.