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What the big guys say

Written by: Jay Conrad Levinson

Article Overview: Says author Jack Trout, "People don't think very deeply about anything beyond money, sex and their weight."

What the big guys say

Says author Jack Trout, "People don't think very deeply about anything beyond money, sex and their weight." Says magnate Bill Gates, "If I only had one dollar left in my marketing budget, I'd put it into PR."

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Article Tags: big guys, bill gates, jack trout, magnate, marketing budget, money sex, trout



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