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What's Great About PR
Here's what is good about publicity: It is free. It is very believable. It gives you and your company a lot of credibility and stature. It helps establish the identity of your business. It gives you authority. It is read by a large number of people. It is remembered.
Come up with a list of three things about your business that are newsy. Perhaps they'll be in the area of product. Possibly they'll connect with your service. Maybe they'll be about new items or services that you offer. The three things you can dream up will be three tickets to free publicity.
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Q. What suggestions do you have for retailers who do e-mail marketing?
By Jay Conrad Levinson
About the Author: Jay Conrad Levinson
RSS for Jay's articles - Visit Jay's website
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Click here to visit Jay's website.
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