About Jay Conrad Levinson
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| Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. |
Recent Article:
When They Do Not Buy
- For more on Jay Conrad Levinson visit www.gmarketing.com
There are several right times to ask for a referral. The first, surprisingly, is after a prospect has not purchased. Old customers, although the best source of new customers, are not the only source. Maybe your prospect didn't buy from you for a valid reason. But perhaps he or she will recommend your offering to someone. In fact, if you did a good job relating to the prospect, that same person may feel guilty about not buying what you're selling and he can assuage his guilt by giving you names and helping you out with other than a purchase. But you won't get it unless you ask -- and the time to ask is after the prospect has said "no."
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Jay Conrad
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