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| About Jay Conrad Levinson |
| Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. |
Recent Article:
Where Guerrillas Market for Free
- For more on Jay Conrad Levinson visit www.gmarketing.com
They post signs in places where there is high visibility and no cost:
* In front of their own business
* In front of neighboring businesses
* Subway stations
* School offices
* Senior recreational facilities and retirement homes
* College dormitories -- in the community area, hallways and bathrooms)
* Fraternities and Sororities
* Churches
* Other local community clubs and organizations
* Apartment buildings -- in laundry rooms)
* Community activity centers
* Grocery stores
* Shopping malls
* Car washes
* Laundromats
* Condominium complex party centers
* Hotel and motel lobbies
* Utility poles
* Military cafeterias and recreation centers
* Counters of public places
* Meeting convention centers and rooms
* Construction walls
* Libraries
* Union halls
* Chambers of commerce
* Medical or professional offices
* Roller rinks and bowling alleys
* Waiting rooms at auto repair and tire shops
* Liquor and convenience stores
* Company bulletin boards of friends and family
* Tourist information centers
* Highway rest stops
* Banks
* Factories
* Their cars -- featuring a compelling sign, parked in a conspicuous place
* On the fences outside a construction site
That's where guerrillas market for free. Where they market close to free?
* College and high school newspapers and yearbooks
* Classified services on the World Wide Web -- many are free
* Classified services on commercial online services -- many are free
* Local entertainment and tourist magazines
* Community group and association newsletters
* Small, local newspapers
* Chamber of Commerce publications
* Radio talk shows -- by appearing as a guest or calling in
* A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, "From here it looks like you could use some new underwear."
* Projected at night onto the side of a building.
* On your voice-mail message, but please keep it brief
Where Guerrillas Market for Free - To learn more about this author, visit Jay Conrad Levinson's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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