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Q. What suggestions do you have for retailers who do e-mail marketing?

A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours."

Ask Yourself

Ask yourself what prospects like yours might want.

Marketing is every bit of contact your company has with anyone in the outside world.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Guerrilla marketing erects monuments to follow-up, honors it, and practices it.

But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up.

Guerrilla Marketing Intelligence Tip

Marketing is the art of getting people to change their minds - or maintain their mindset if they're inclined to do business with you already.

Graphic Design Goal

Graphic design is based on objective goals, not subjective opinions like "I like red!" The design of your ads, brochures, newsletters, proposals, and web site should be determined by the image you want to communicate.


If you're not committed to a marketing or advertising program, it's probably not going to work for you.

Biggest Complaints About Voice Mail

Biggest complaints about voice mail

6 Ways To Recession-Proof Your Business

All businesses are having to adjust quickly to some stark new realities. In this current environment of seesawing markets - surging and then sagging commodities, volatile currencies - huge gains... then huge drops in stock prices - it's getting harder than ever to predict what's going to happen.

Trade Show Tidbits

Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion.

Your Mission

There is little doubt that your mission statement is devoted to what you can get and what you can earn.

Twenty Keys to Success

In this article I'm listing the twenty most crucial marketing tactics, urging you to be aware of all of them, then try every single one of them and keep trying them. They're all going to work for you and we don't even have to get into that silly conversation about getting a bang for your buck.

The Numbers on Cause Related Marketing

Roper Starch Worldwide found that 71% of U.S. consumers feel it should be standard practice and 83% have a more positive image of a company that supports a cause.

Downturns and Guerrillas

In every down economy, some businesses lose money while others seemingly coin money. This course is designed to put you into the latter category. The plain fact is that guerrillas have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs.

Prospect List

Make a list of prospects who have not yet been converted to customers. Then, select the ten who will most likely be most profitable for your business.

Advertising No Longer Has to Make the Sale

Not very long ago, advertising's main goal was to make the sale, though there are many other goals. But that has changed dramatically with the growth of dotcom companies all over the internet. Today, the goal of much advertising is not to make the sale but to direct people to websites.

Exercise in Freedom

The highest form of that creativity is displayed when they give for free what they ordinarily sell. HotMail attracted more than ten million customers for its free email service. Now, that service is supported by advertising. By ending each free email from the sender with an offer for free email for the recipient, HotMail used word-of-mouse to the ultimate.

What's Great About PR

You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media.

Help Them Problem Solve

As you already know, people do not buy shampoo; they buy clean, great-looking hair. That means selling a benefit. A way that some shampoos have achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair -- a benefit and a solution to a problem.

Community Involvement the Wrong Way

There are wrong ways to demonstrate community involvement as well. If you volunteer to work on a committee but are never available for meetings, or if you sponsor a little league team and don't show up for games, you're proving yourself to be crass and superficial, probably sucking up the community to get business instead of working for it for altruistic reasons. Consumers are more sophisticated than ever these days. People know the difference between serving the community and serving yourself. If you're not willing to devote honest time and energy to your community, you're better off skipping this weapon and leaving it to the real guerrillas in your community. I just hope for your sake that none are your direct competitors.

Where Guerrillas Market for Free

They post signs in places where there is high visibility and no cost:


Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.

Repeat Yourself!

I recommend the book, "Customer Loyalty: How to Earn It, How to Keep It", In the book, author Jill Griffin reports that referred sales are not only less costly to make, but also that referred customers also come ready to spend more money.

B2B Strategy

Guerrillas are aces at obtaining things for free and also very wise in the ways they'll part with one thousand dollars.

Location is Not Everything

Guerrillas are constantly on the lookout for important lessons from their peers. A good source of lessons is to analyze the sixty-second infomercials delivered at networking events.

Handle Rejection with Grace

It's hard to be gracious when a prospect tells you that you were not chosen for an opportunity or position you desperately wanted.

How To Get At Least $2,000.00 in Free Radio Publicity

Did you know that there are 4,462 AM and 7,100 FM radio stations that give need guests every single day?


It's a hard step for a prospect to decide to buy from you. Guerrillas make that hard step a whole lot easier by offering prospects several soft steps.

Patience in Marketing

Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement.


As older people, defined here as people over 50, become a larger and larger market with more and more disposable income, they become increasingly important to you. So it's crucial that you operate by the realities and not by the myths. The myth clarification starts here:

The Importance of Thanks

It's hard to be gracious when a prospect tells you that you were not chosen for an opportunity or position you desperately wanted.

Pay Attention

Weight Watchers uses mailings timed to arrive when members are most likely to quit the program -- during the third, fifth, and eighth weeks.

Fundamentals First

Here are some fundamental marketing rules for living life in the slow (but safe) lane:

Trigger their curiosity

Most people don't like advertising. And most people won't make the effort to open their email solicitation if they think they are getting an advertising message-unless they are sincerely interested in buying something that the advertisement offers.

What the big guys say

Says author Jack Trout, "People don't think very deeply about anything beyond money, sex and their weight."

Make your offer viral

Viral marketing is not an objective: It's an integral park of a campaign strategy that is used to achieve objectives.

Job Number One

Job Number One in email marketing is to grab the reader's attention.

Timeless Internet Advice

Nobody on earth knows that you're online until you tell them. And even when you tell them, they're probably not paying attention.

The Web and the Phone

Include website information on your voice mail. Let your clients on hold learn how to connect to your web site for pertinent information.

A Golden Opportunity

Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers.

Begin Your Publicity Campaign

Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where you want those messages to appear, and specific ideas for articles.

The Best Way to Market to Business

The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

Find Out Who You Are Talking To

Whether face-to-face, phone, email, mail, fax, website or whatever medium, find out early in the interaction what that person's primary motivation is.

What Guerrillas Know About USPs

A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:

Secrets of Email

Most people read their email with their finger on the delete key similar to the way we sort through our mail over the trash bin to facilitate the process of throwing our junk mail away. If your email is not opened, you have exactly a 0% chance of getting a response no matter how fantastic the contents of your email may be.

Taking Advantage of Scan Motion

Here is a way for guerrillas to create print ads that increase sales by visually attracting the attention of a reader's unconscious mind. This method is called scan motion. This tip comes from Terry White, who I will let tell the rest:

How To Turn Birthdays Into Business

Birthdays are for gift-giving, right? Actually, by employing an amazing quirk of psychology, guerrillas can actually receive from people on their birthdays. And here's how.

When They Do Not Buy

There are several right times to ask for a referral. The first, surprisingly, is after a prospect has not purchased.

What is Marketing in the First Place?

Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

Wonderful and Horrible Advertising

Because more marketing funds are invested in advertising than in any other weapon of guerrilla marketing, and because an embarrassingly huge amount of that investment is just plain wasted, marketing guerrillas know home truths about copy, graphics, what makes commercials good or bad, and why so much advertising fails.

Guerrilla Headlines

Headlines are used in ads, commercials, telemarketing calls, direct mail letters, websites, sales presentations and more. Can you write great ones?

Guerrilla Persuasion

Marketing is persuasion at its core. You must persuade individuals or groups to part with one of their most prized possessions: -- their money.

Guerrilla Bribes

The polite phrases for bribes are "advertising specialties" or "free gifts." Whatever term you use, know that bribes work on all demographic groups.

Memorize These 12 Words Then Live By Them

I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and you'll be in marketing heaven.

Guerrilla Competitive Advantages

Everybody offers benefits in their marketing, but guerrillas stress those benefits that only they offer. That's where to hang your marketing hat.

Guerrilla New Business

The obtaining of precious new business is a whole lot easier than you may have imagined -- but only if you have the mindset of the guerrilla

Guerrilla Proposals

It's at Proposal Time That The Rubber Meets the Road. To Get The Best Ride Possible, You've Got to Present a Guerrilla Proposal. Here's How.

Guerrilla Marketing Online

The truth about marketing online is that it doesn't do a thing for you unless you understand marketing. The key to success online is to know marketing.

Guerrilla Direct Mail

Get your profits off to a rip-roaring start with direct mail. To make every stamp and letter count, follow these seven steps and leave your competitors in the dust.

Guerrilla Telemarketing

Telemarketing works wonders, but only if you do it right. Guerrillas know exactly how to do it right, and when you read this, you will, too.

Guerrilla Timing

If your marketing is right, but your timing is wrong, watch out. Even the best-laid plans go awry when the timing is off. Here's how to prevent that.

Guerrilla Television

Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

Top 10 Guerrilla Marketing Myths

The path to entrepreneurial success is mined with booby traps disguised as words of wisdom. Guerrillas can distinguish the facts from the fables.

Guerrilla Pioneering

Guerrillas are terrified of pioneering, knowing that it meets with solid walls of apathy, confusion and fear. Here's how they handle it gracefully.

Guerrilla Credibility

Every guerrilla knows that the number one factor influencing purchase decisions is confidence. The road to confidence is paved with credibility.

Guerrilla Marketing With Technology

Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word proccessing. Anyhow, it was complicated and expensive -- and its affect on small business didn't stretch into the arena of marketing.

The Guerrilla Entrepreneur

WHAT IS A GUERRILLA ENTREPRENEUR? The guerrilla entrepreneur knows that the journey is the goal. He also realizes that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey itself. Unlike old-fashioned enterprises, which often required gigantic sacrifices for the sake of the goal, guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices.

Guerrilla Problem-Solving

Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.

Guerrilla Marketing Yourself

Once you understand that people judge you from the first moment you meet them, and realize that there is a range of tools available to help support your positioning, you can be more successful in every encounter.

10 Ways to Guerrilla Creativity

When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing.

Frequency in Marketing

Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement.

The Truth About Customers

You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you.

Guerrilla Caring

All business owners care about their customers, but guerrilla marketers prove they care. Here are twenty ways that they prove it.

100 Marketing Weapons

These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free.

Guerrilla Learning

Let's start with the bad news. Much that you have learned in the past, although God's own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong. In social situations, your lack of information is inconvenient, but in business, it's suicidal.

Fusion Marketing

The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of cooperation. Fuse for fun & profit.

The Hidden World of Bartering

I remember vividly my first experience scuba diving. As soon as I went beneath the surface of the sea, I realized that an entire world existed every day within my own world-and I wasn't at all aware of it. Whether or not I knew of it, that world was still alive and happening.

The Amazing Growth Of Coaching

Every world champion has had a coach. Hereís why the coaching industry growing so fast and how it can make you a champion, too.

The Way of the Guerrilla

The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved. WHAT IS A GUERRILLA ENTREPRENEUR?

Guerrilla Reality

Marketing is a waste of money and time if you're not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that's a major problem, but to guerrilla marketers, it's an inviting opportunity to stand apart from the competition.

What Is Guerrilla Marketing?

The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.

Guerrilla Direct Response

Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. The first is geared to obtain orders right here and right now. The second is geared to obtain orders eventually. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers, itís when you initiate direct marketing that you first taste blood.

The New Secrets of Guerrilla Marketing

The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

The Magic and Tragic Words of Marketing

Magic words propel great ideas towards profitability. Tragic words doom great ideas to failure. Guerrillas know the difference.

Integrated Marketing

Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight.

Guerrilla Effectiveness

There is a world of difference between efficiency and effectiveness, and itís in that world that guerrillas flourish. They are well aware of the power and omnipresence of the 80/20 rule and have probably read Richard Kochís book, "The 80/20 Principle" because even its subtitle -- "The Secret of Achieving More with Less" -- is guerrilla through and through. It dramatically emphasizes the effectiveness that can be gained by simplicity.

Guerrilla Style

Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content. The substance of their marketing is so lush, yet concise, that substance is their style.

Guerrilla Planning

The first thing to know is that guerrillas plan backwards, beginning with the attainment of their loftiest goals in the future, then working back to the present. If you can allow yourself to visualize success, the path to it will be easier to find. Most companies see the beginning of the path in front of them, but don't see where it leads in the distance. Their short-sightedness gets them in trouble when change or unforeseen circumstances occur. It even impairs their ability to function when confronted with success.

The Two Worlds of Marketing

Once you have even the spark of a notion to market online, let that spark ignite thoughts of how you'll promote your site. Have the insight to know this means thinking imaginatively about two worlds.

The Designated Guerrilla

Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.

Growing Geometrically

Guerrillas don't try to grow only in linear fashion by adding new customers. They grow geometrically by mining current customers.

360 Degree Marketing

Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention.

Guerrilla Marketing Memes

The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

Marketings Greatest Enemy

You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them. They never come back.

The New Power Of Advertising

A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry Ė or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. Thatís why all guerrillas must be aware of the new power of advertising.

The Value of Change

Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Guerrilla Generosity

These days, there seem to be two kinds of businesses: givers and takers. Giver businesses are quick to give freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information. The right information is worth more than a gift and often even worth far more than money.

The Big Lie

All guerrillas know that the Big Lie is: Time is money. And they also know The Big Truth: Time is far more valuable than money.

Follow-Up or Fall on Your Face

Guerrilla marketing preaches to the skies the importance of customer follow-up and prospect follow-up if you have even the vaguest notion of succeeding in business. Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? Apathy after the sale. Most businesses lose customers by ignoring them to death. A numbing 68% of all business lost in America is lost due to apathy after the sale.

Marketing's Greatest Ally

I wonít wait. Iíll tell you right off that marketingís greatest ally is your patience. More extraordinary marketing has bit the dust due to impatience on the part of the business owner than for any other reason.

The Importance of Permission

Sometimes the student becomes the teacher. That's exactly what happened to me when Seth Godin, co-author of three books with me, authored his own "Permission Marketing: Turning Strangers into Friends and Friends into Customers." It changed my entire outlook about marketing and can dramatically change the beauty of your bottom line.

Thinking Freely

This is the time to think freely. This is the time to think as hard as you can of what you can give away to your prospects for free. If you can possibly give away your product or service for a limited time, you have a good chance to habituate your prospects to your offering and a great chance to prove your service superiority. The idea behind this strategy is: give your prospects an ownership experience for free.

Five New Rules for Marketing

Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

What Do People Want Online?

Itís not what you think it is. Instead, itís wanting to accomplish something.

Guerrilla Tweaking

Usually, the best and most successful marketing is not created right off the bat. Instead, itís the product of improving with minor but crucial changes in details.

How Guerrillas Economize

When guerrilla marketers think of economizing, they donít necessarily think of trying to save money. What they do think of is getting the absolute most from any money theyíve invested in marketing. They realize there are two kinds of marketing -- expensive and inexpensive -- and they know that expensive marketing is the kind that doesnít cover the investment theyíve made in it, while inexpensive marketing pays rich rewards for their investment. Guerrillas have the insight to know that economizing has nothing to do with cost; it has everything to do with results.

What is Your Company?

You know exactly what your company is, what it stands for, what it offers to its target audience and what it hopes to accomplish. But is that really your company?

Guerrilla Marketing as Sex

The whole idea of guerrilla marketing is to transform cold prospects into consenting partners. As with superb sex, marketers shouldn't be in a hurry, shouldn't direct their energies to disinterested people and must realize that the consummation of a loving relationship won't take place without proper wooing, without knowing exactly what turns on the prospect.

Insights for a New Millenium

An old adage reminds us that if you have foresight, you are blessed, and if you have insight, you are twice blessed. Here are two insights to make you quadruple blessed.

Seven Steps for Creating Successful Marketing

1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn't be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals.

Guerrilla Marketing And Karate

The karate master learns everything necessary to slam his hand through the wooden boards. He doesnít even think about the boards, only about seeing his hand on the other side of them. Their being shattered is not part of his vision. The board is merely an illusion. His hand beneath the cracked boards is the only reality the karate master will accept. Theory is what helped him earn his black belt, but he never would have earned it if he had not taken action.

Ill-Advised Marketing

Whatís nearly as bad a no marketing at all? Itís ill-advised marketing. Guerrillas market like crazy, but none of it is ill-advised.

How Long Till Marketing Works?

Whatever you do, donít hold your breath while waiting for marketing to take affect. Instead, hold your horses because itís not gonna happen instantly.

Marketing Your Marketing

Donít limit your marketing merely to the media youíre using. Market it all over the place. Anything worth promoting is worth cross-promoting.

When To Halt A Marketing Attack

The day you close the doors to your business is the only smart time to halt a guerrilla marketing attack. No other day is a good day for quitting.

Why People Buy

Perhaps you already know why people buy, but do you know all 51 reasons? The more of those reasons you know, the better you'll be able to market.

Guerrillas in the Real World

Marketing is a waste of money and time if youíre not attuned to the real world. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, thatís a major problem, but to guerrilla, itís an inviting chance to stand apart from the competition.

The Truth About Creativity

The concept of creativity is over 50,000 years old and has always been an inherent talent in Homo sapiens -- human beings, as we know them now. It was not an inherent talent in Neanderthal man. Michael Ray, a Stanford professor who teaches a course on creativity, says that creativity exists within everyone. He believes that when people canít tap into their creativity, that doesnít mean it doesnít exist. Instead, it means that the creativity is being suppressed by what he terms as the voice of judgment Ė what I term as the inner censor. Thatís what gets the blame for destroying self-esteem.

The Truth About Technology

Youíre aware, as all guerrillas are, of how technology can strengthen your marketing. Youíve also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Donít let those advancements overwhelm you. Very little becomes obsolete, but nearly everything becomes improved.

The Process of Marketing

Marketing is not an event, but a process. How long does the process last?

Where And When To Begin Marketing

Guerrillas are never stopped by analysis paralysis. Donít let it stop you.

What Guerrillas Know About Email

Guerrillas are well aware that free marketing exists in its most free state as email, which is far more than merely letters with free postage.

Home > Entrepreneur-Advice > Jay Conrad Levinson >

About the Author: Jay Conrad Levinson

RSS for Jay's articles - Visit Jay's website
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Click here to visit Jay's website.
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Guerrilla Marketing
More from Jay Conrad Levinson
The Importance of Permission
Where And When To Begin Marketing
Top 10 Guerrilla Marketing Myths
The Process of Marketing
Fusion Marketing

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