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Guest post by: Jay Conrad Levinson Become an Author

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Q. What suggestions do you have for retailers who do e-mail marketing?

A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours."

Ask Yourself

Ask yourself what prospects like yours might want.

Marketing is every bit of contact your company has with anyone in the outside world.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Guerrilla marketing erects monuments to follow-up, honors it, and practices it.

But effective follow-up is a rarity among small businesses. It pains me to know that over 60% of leads--leads that took a lot of time, energy, imagination and information to generate--will slip through the cracks. What's even more tragic is that a stunning 68 percent of the leads that convert into customers will be ultimately lost after the sale due to poor follow-up.

Guerrilla Marketing Intelligence Tip

Marketing is the art of getting people to change their minds - or maintain their mindset if they're inclined to do business with you already.

Graphic Design Goal

Graphic design is based on objective goals, not subjective opinions like "I like red!" The design of your ads, brochures, newsletters, proposals, and web site should be determined by the image you want to communicate.

Commitment

If you're not committed to a marketing or advertising program, it's probably not going to work for you.

Biggest Complaints About Voice Mail

Biggest complaints about voice mail

6 Ways To Recession-Proof Your Business

All businesses are having to adjust quickly to some stark new realities. In this current environment of seesawing markets - surging and then sagging commodities, volatile currencies - huge gains... then huge drops in stock prices - it's getting harder than ever to predict what's going to happen.

Trade Show Tidbits

Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion.

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