Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









A Little Extra Effort

Written by: Zig Ziglar

Article Overview: I wonder about the many things we could do if we didn’t know that we couldn’t do them. Many people never make a serious effort to achieve worthwhile objectives because they assume they can’t reach them.

Free Download - The Power of the Word: Part 2 By Zig Ziglar
Name: Email:

A Little Extra Effort

I wonder about the many things we could do if we didn’t know that we couldn’t do them. Many people never make a serious effort to achieve worthwhile objectives because they assume they can’t reach them.

Here’s a story that demonstrates what even a little extra effort can produce. Sir Walter Raleigh attended a prestigious boarding school when he was a youngster. He was an excellent student and wanted to be number one in his class. However, one lad always finished ahead of him, so he determined to discover the secret. Each night when he prepared for bed, he looked across the grounds that separated his room from that of his competitor and noticed that his candle was still burning. One night he noticed that the other boy studied only about fifteen minutes longer than he did. After that, Sir Walter Raleigh studied an extra twenty minutes every night. At the end of the year he was the number one student.

I’ve often wondered how many students miss out on a college scholarship because they did not study an additional twenty minutes each day. Research shows that over 98 percent of all scholarships are either academic or hardship, so some deserving students miss out not because of lack of ability, but because of lack of effort. Many times people grow frustrated because promotions or raises don’t come as fast as they think they should, so they jump ship when just around the corner the promotion awaits.

I have often used the phrase “and then some,” pointing out to my audiences that you should keep every promise, and then some; give your clients or customers everything they expect, and then some; give whatever you do an honest effort, and then some. I first learned those words from former secretary of state James Byrnes, who used that phrase when someone asked him to explain his success in life and in the political arena. I believe that little extra effort – that going ahead from where they are to do the best they can with what they have, and then some – is what separates the successful from the would-be successful.

Message: When you go the extra mile, you are seldom delayed by a traffic jam.

Related Articles
  Local Store Marketing Is Hard
  A LITTLE EXTRA IS THE ESSENCE OF LEADERSHIP
  Credit Alliance Group understands that every dollar counts in paying off your credit card debt
  NOT BUSINESS AS USUAL
  Increase Your Sales in This New Year

Home > Entrepreneur-Advice > Zig Ziglar > A Little Extra Effort
Article Tags: audiences, boarding school, college scholarship, competitor, deserving students, fifteen minutes, honest effort, james byrnes, lad, many things, phrase, political arena, promotions, scholarships, secretary of state, sir walter raleigh, twenty minutes, walter raleigh, youngster

About the Author: Zig Ziglar
RSS for Zig's articles - Visit Zig's website

A talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. Since 1970, he has traveled over five million miles across the world delivering powerful life improvement messages, cultivating the energy of change. Since 1970, an extensive array of Ziglar audio, video, books, and training manuals have been utilized by small businesses, Fortune 500 companies, U.S. Government agencies, churches, school districts, prisons, and non-profit associations, affecting lives in a profound way.

Click here to visit Zig's website
Dashed Line

Ziglar
More from Zig Ziglar
The TenMinute Difference
Unsung Heroes Prominent or Eminent
The Next Hill To Climb
Communicating Effectively
Communication is Important


Related Forum Posts
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
How To Make Up for Mistakes? How To Make Up for Mistakes? - This topic has more to do with restaurants, I would think, than any other type of business, but I just thought I'd throw it out there. Earlier today I went to my local Kentucky Fried Chicken, where it quickly became clear that probalby 2/3rds of the staff were brand new... As I came in someone was complaining that they'd been given the wrong order, and 30 minutes later when I left, it was just after a man came into complain that he'd been given the wrong order. (Obviously through drivethru.) Why was I there for 30 minutes? I came in and ordered an 8 piece original meal. 5 minutes later I was told it was going to be another ten minutes, as the chicken had just gone down. 10 minutes later, I was told that *that* chicken had been the Extra Crispy, and they had run out of original and so it would be another 15 minutes for that. 15 minutes later...the manager told me that the original recipe had *just* gone down, the person he'd told to do it 15 minutes ago hadn't done it. Now, to make up for my 30 minute wait, the manager did give me 4 extra pieces of chicken, free. And then I got home to discover that instead of being given a side order of coleslaw, I'd been given green beans. Even if the green bean/cole slaw mixup hadn't happened... I seriously, seriously doubt if I'll ever go back to that KFC. Granted it was obvious that they were training in new people, but there's a point where sheer ineptitude begins to be apparent - they should be training people such that no one is on the floor who doesnt' know their job! And even though the manager gave me those 4 extra pieces of chicken as an apology, and although I appreciated it - and felt I deserved it - I will not be going back to that KFC any time soon. So.... from a restauranteur's standpoint, was it a waste of good chicken to give me those extra pieces when chances are I would never return?
eBlogging 101: Getting Your Internet Business To Stand Out F eBlogging 101: Getting Your Internet Business To Stand Out F - Since the inception of eCommerce websites there have been a growing number of brick and mortar businesses expanding their sales online. With this growing trend it means more competition and less market share. I have mentioned that eBlogs are becoming more popular as well (an integration of an eCommerce shop with a blog) and I spoke more about it in the post I wrote: e-Commerce With Integrated Blog (e-Blogging). The question Internet businesses face is: how do you stand out from the crowd? Design and User Friendliness This is almost too obvious but I still see poorly designed websites lacking user friendliness and easy to use navigations. A well designed website is easy to use, looks professional and instils confidence in potential customers. This reassures them that they can safely buy on your website knowing their products or services will be delivered on time. Furthermore a professional website conveys high quality and strong branding, just how you would attend a business meeting in a proper suit and not a pair of Billabong shorts. Ease of use of your website is equally important. If a potential customer can not navigate through your website easily and find the information they are looking for, they will go to the next website on the list. It is very easy to lose a sale because of poorly designed navigations. One way to test the ease of use of your website is to watch friends and family while they complete a few simple task of purchasing and finding specific information. A few things to observe are: * Do they have to keep backtracking through the website? * Can they find what they are looking for quickly? * Can they easily click on images to enlarge the product? * Does the search function work and return the appropriate results? * Are the images of high quality without sacrificing time to load the website? * Is it easy to add items to the shopping cart? * Is the checkout easy to use? Additionally, ask them for their feedback and thank them for their time. Be sure to take these findings and implement them to your website. Once you get this right, you will have a higher conversion rate. Show Your Testimonials Testimonials is a powerful tool for any Internet business. In the past I’ve utilised this tool to promote and market my products for Dragonboating and it increased my sales by two fold simply by having them displayed. Prospective customers will also feel confident to purchase from you because they see positive feedback from others. With the right mix of testimonials including website’s easy of use, quality of product, speed of delivery and fast resolution of issues, it will cover all aspects of the buying process for a prospective customer. So next time when a customer receives their product, follow up with them 7 days later and ask them to write a testimonial for your website. Help Customers Find Your Delivery And Returns Information It’s important to show a link to your delivery and returns page which should be displayed prominently on your website. Most customers want to know whether or not you can deliver to their location, how much it will cost them and how you will handle returns if there is a problem. I have had customers tell me how frustrating it is to find the cost of delivery at the end of the check out page, which is why I have it clear displayed on the website. It shows you are transparent and operate with integrity. This builds stronger trust with your customers as well. They will thank you later in repeat and referral business. Extra eBlogging Tips With these basic principals in place, your eBlog should start appealing to more customers. We want to give them that extra incentive for them to buy from you because you will be competing with other popular websites in the marketplace. eblogging101_2Offer Customers To Join Your Loyalty Program: A great way to attract more customers and to keep them coming back for more is to encourage them to be part of your loyalty program. In the past I have set up e-Commerce websites with an option to reward them with 1 point for every dollar they spend. The more points they accumulate, the more chances of earning a nice reward. Your customer will be able to exchange their points for a new gadget - an iPod for example or a product in your range. Reward Purchases: You can reward customers who come back and order from you by giving them a discount on their next order. The more purchases they make, the more discounts they receive. It encourages them to purchase from you every time. Bulk Discounts: If you sell products that people buy in large quantities consider offering a bulk discount rate. It’s a great way to encourage larger orders and higher turnover of product for your Internet business. We love to think that we have saved money, even though we have spent twice as much to get that discount. Aldi, the supermarket chain is a classic example of buy in bulk and save, which encourages shoppers to spend more. The UPOD principle (Under Promise, Over Deliver): This is a principle I practise all the time in my businesses. Let’s say you offer normal delivery to deliver a product, which takes between 3 - 5 days to receive. What if you sent the product overnight via courier and it arrived the next day. Would your customer be ecstatic to receive their product earlier than expected? Of course they would! They would refer it to their friends and family because of fast delivery and good customer service. This is the under promise and over deliver (UPOD) principle that you can apply in your Internet business. There are a lot of similarities between a brick and mortar business compared to an online business. Businesses that offer good products and excellent customer service are able to capture market share much faster with smarter techniques. They will be the businesses that succeed and do well online. Gone are the days where you just put an eBlog website and hope for the best. You need to implement strategies and be smart to attract good quality customers for your Internet business, then you will reap the rewards. Tyrone Shum eBlogging 101


Recommended Article for You close

  Local Store Marketing Is Hard

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

10 Steps to Excelling at Franchise Sales

Why We MUST Reinvent The Wheel

12 Principles to Spark Innovation

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.