Find a Need and Fill It
|
| Tweet |
|
Free PDF Download The Power of the Word: Part 2 - By Zig Ziglar |
When I was in the seventh grade I was on the boxing team and later I boxed while in the Navy. I don't want to sound boastful, but it's a matter of record that the worst I ever finished was second. I finally quit boxing because of my hands - the referee kept stepping on them! As a boxer, the coach would always instruct us in the early part of the fight to feel our opponent out, probe and discover his weakness, and then exploit that weakness. The same basic procedure is followed in all athletic endeavors.
In the world of selling and business, a similar approach is taken but for a very different reason. In sales, we explore by asking questions to find out where our prospect "opponent" is weak, that is, needs help of some kind. Only then are we in position to offer our goods and services designed to "strengthen their weakness." To be successful, any business must provide goods or services that meet the weakness - that is, need - of the potential customers.
The oldest success advice going is, "Find a need and fill it." It is more true today than ever. Not only must we find the need and fill it, but we must find more needs and fill them better. That's one of the prime reasons more and more businesses are maximizing their people. Each one is crucial, from the lowest-paid member of the staff to the Chief Executive Officer. Businesses must encourage all their employees to find the needs of their customers, whether internal or external, and fill them. Each employee must have an attitude of responsibility for the company, its goods and services. This enhances the company's competitive edge, increases sales, and ensures employment for employees.
The rule today is keep your eyes open and think about solutions to problems. Your value to your company will grow immeasurably. Keep your eyes open and keep offering those suggestions. Who knows? Maybe the next one will be the magic one! Buy that idea and I'll SEE YOU AT THE TOP!
Related Articles
|
Free PDF Download The Power of the Word: Part 2 - By Zig Ziglar |
|
About the Author: Zig Ziglar RSS for Zig's articles - Visit Zig's website A talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. Since 1970, he has traveled over five million miles across the world delivering powerful life improvement messages, cultivating the energy of change. Since 1970, an extensive array of Ziglar audio, video, books, and training manuals have been utilized by small businesses, Fortune 500 companies, U.S. Government agencies, churches, school districts, prisons, and non-profit associations, affecting lives in a profound way. Click here to visit Zig's website. PaZIGative Thinking Communication is Important Talent You Already Possess Precious Moments From Sharecroppers Daughter to College President |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
Internet Information You Probably Never Thought to Ask About
By Dr Don Yates Sr PhD, Avoid Online Scams
Trending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
10 Golden rules to survive the Global Crisis
2008 Global Brand Trends letter
Productivity Study - Sales force effectiveness
10 Golden rules to survive the Global Crisis
2008 Global Brand Trends letter
Productivity Study - Sales force effectiveness
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







