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Sometimes Ya’ Gotta’ Hustle



In bygone years when cassette players were the rage, one day I needed a new one and, since I liked the one I had been using, I decided to buy another. I walked into the store which sells them, held up my device and asked if they had another one. The manager said, "I believe so," and picked one up commenting, "Yes, this is it." He then turned to the young man who was standing by him and asked him to complete the transaction. The young man started ambling towards the rear of the store so I asked him, "Are you going to ring me up?" The young man said, "Yes," and I said, "Well, this is the one I want," pointing to the one the manager had held up. He responded, "I'm going to the back to get you a new one." He casually sauntered into the store room. When he reappeared he was moving so slowly that I had to line him up between two shelves to make certain he was moving. Since I was obviously in a hurry, I was surprised at his movement and said to the young man, "I am in somewhat of a hurry." He said, "Huh?" and I said, "I'm in a hurry." The young man, to my astonishment, replied, "I am hurrying."

In fact he was dragging his heels by anyone's standards. When I was a youngster, I worked in a grocery store. When a customer wanted something and I was not in a dead run to get it, my boss would say to me, "Come on, Boy! A dollar is waiting on a dime!" He meant the customer took first preference and needed to be - and expected to be - given fast service or his next stop would be at another store.

I tell the story only to emphasize that when your customer is obviously in a big hurry, you need to hustle and meet the customer's needs and expectations. That benefits the store and the customer, and helps secure the job for the employee. Think about it and I'll SEE YOU AT THE TOP!


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A talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. Since 1970, he has traveled over five million miles across the world delivering powerful life improvement messages, cultivating the energy of change. Since 1970, an extensive array of Ziglar audio, video, books, and training manuals have been utilized by small businesses, Fortune 500 companies, U.S. Government agencies, churches, school districts, prisons, and non-profit associations, affecting lives in a profound way.
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