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| About Brad Feld |
| Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. |
Recent Article:
Daily Data
- For more on Brad Feld visit www.feld.com
I had a call this morning with a CEO of a young company I’m on the board of. They are well funded so they have plenty of urgency, but no panic, around what they are doing. During the conversation, he asked what he could do to increase the board member’s visibility of the progress they are making.
I told him to start sending out “daily data”. There is a lot of data flowing through their system and there are several different dimensions of growth that are easy to measure. Rather than hand collecting stuff, I encouraged him to automate all of this right now, while the company is young. It can be web-based data (which I’d just toss in my daily information routine) or better yet emailed to me so it shows up with other reports like this in my daily folder.
Many of the companies I’m involved in do this. A lot of them provide the data weekly, although I always prefer to get it daily as I feel more engaged and can synthesize the trends better. I also notice the step function changes a lot better when I’m seeing the data stream by on a daily basis.
An example of what I’m talking about is the Lijit Stats Robot. Every day I get an email from the Lijit Stats Robot that includes the following daily data:
* Total signups
* # users who visited the site
* # of non-users who visited the site
* Sign-up conversion rate
* # of searches
* # of Re-searches
* # of Re-searches from other search engines
* # of Re-Searches from Lijit
* # active search Wijits
* # Wijit views
* # unique Wijit views
* # distinct publishers searched
* # distinct publishers Re-Searched
* Top 10 publishers searched
* Top 10 Wijit views
* List of new publishers (and where they came from)
Another example would be the data I see every day from Gyminee
* Users
* Actives
* % Active
* Paying
* Trial
* % Paying
* Cancel Rate
* Projected Revenue for the Qtr
* Views
* Monthly Views
* Unique Visitors
* Monthly Unique Visitors
Obviously both of these data sets are trending data sets so I see the trend rollup monthly, but by getting to see the daily data a quick glance can often generate an interesting insight. It also causes me to spend at least ten seconds thinking about the company each day, which probably serves the CEO well as it increases the likelihood that I’ll notice something else throughout the day that might be helpful to him.
Read this post in Brad's blog.
Daily Data - To learn more about this author, visit Brad Feld's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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