Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author
Entrepreneur Advice:
Brad Feld
www.feld.com
About Brad Feld

Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology.



Recent Article:

Focusing on the Wrong Thing
- For more on Brad Feld visit www.feld.com

I saw the post A Thousand Hall Monitors from Yahoo this morning and immediately thought "why is YPN focusing on the wrong thing?"

YPN (Yahoo Publisher Network) is way behind Google AdSense. They are trying - hard - to catch up - and doing plenty of smart things. They should have three goals - all really simple.


Get their targeting technology to be equal to or better than Google.
Sign up as many advertisers as possible.
Sign up as many publishers as possible.
Duh. Pretty simple. So - why is someone posing as (in their words) the "cross librarian" and telling people to "tattle on publishers that are violating the YPN Terms and Conditions."

I'm a publisher. I'm violating the YPN Terms and Conditions by running YPN ads on my left rails and Google ads on my right rails. When I've talked to people at Google about this, they don't care. Several people from YPN have mentioned it to me - whenever I say "ok - I'll just take the YPN ads down because the Google ones perform better", my friends at YPN say "nah - don't bother - we'll just ignore it."

Google understands goal #3 (actually they understand all three of these.) YPN is struggling with #3 - given that YPN is behind, they should be delighted when a publisher puts them up on their site, especially if it's an existing Google AdSense publisher. If YPN can get #1 and #2 right, then this will help them get to a happier place.

Alternatively - Yahoo should change the game entirely, which is what Google did to them in the first place. The "hall monitor" stuff is - well - the wrong thing. To my friends at Yahoo and YPN - please take this in the spirit it is offered - as constructive feedback. To my friends at Google and AdSense - please don't make me take the YPN ads down.

To all the entrepreneurs out there - "are you focusing on the wrong things?"

Read this article on Brad's blog.





Focusing on the Wrong Thing - To learn more about this author, visit Brad Feld's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website


To learn more about the Evan Elite Author Program please contact us.


More Brad Feld

Blog - Brad Feld



Evan Elite Authors
John Alexander  
Leanne Hoagland-Smith  
David Acheson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
EQ Coaching Report Icon EQ Coaching Report
Campaigns to Customers Icon Campaigns to Customers
Interview Coaching Icon Interview Coaching
9 Questions From New Marketers Icon 9 Questions From New Marketers
Why MLMs Fail Icon Why MLMs Fail
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
 
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Boni Ketowou Adéta, Togo,
Boni Ketowou
Adéta, Togo
SEO For Africa

If I Were A Startup...
Razor Suleman, $143k to $5.4 Mil in 5 years
Razor Suleman
$143k to $5.4 Mil in 5 years
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
David Sarnoff, RCA
Herb Kelleher, Southwest Airlines
Herb Kelleher
Southwest Airlines
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Tom Peters, In Search Of Excellence
Tom Peters
In Search Of Excellence
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)


Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information