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| About Brad Feld |
| Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. |
Recent Article:
Getting My Attention
- For more on Brad Feld visit www.feld.com
Every day I get inbound emails from entrepreneurs looking for funding. I triage these quickly as I can usually tell within a couple of minutes of looking at whatever is attached (executive summary, overview, intro powerpoint) whether or not it's in an area that I'm interested in investing in. Since my top level filter is "theme" it's easy to make a quick call. If you've ever sent me something, hopefully you've gotten a quick response.
Most of the exchanges I have are generic and aren't focused on me. Sometimes they are. Over the weekend, I had one that I think is an ideal example of how to get my attention.
It started with an email from Nick Napp of Disruptor Monkey. I remembered Nick and Disruptor Monkey from a previous referral from Square 1 Bank, but I didn't remember where our conversation went (or didn't go.) Nick's email started off with the Subject line "Some thoughts re: Exchange server" and continued with:
Your recent post (Where Is Microsoft In This Party?) rang a few bells over here in Monkey land. Since you are well down the road drinking the kind of coolaid we enjoy, I’d like to share some additional thoughts with you. You are quite right that there is magic in the Exchange data – far more data than just email messages. There’s social network data, implied definitions of individual/personal relevancy and a huge collection of exploitable meta-data.
There's more which was equally relevant, personalized to what I was thinking (and blogging) about, and simple to process (e.g. a handful of short, clear paragraphs.)
I responded with a quick "So – er – um – when do I get to play with something?" to see how real this was. Nick responded with an awesome video demonstration teaser that was customized for me. There are lots of great attributes of the video including:
It is only 2:43 minutes long
Nick is the moderator
It's personalized to me and Foundry Group
It has a 30 second setup of the problem
The other two minutes are a demo set to Steppenwolf's Magic Carpet Ride (which made it easy for me to sit back and watch.)
Under three minutes and I get that what Disruptor Monkey is doing is interesting to me.
Now, I don't know if I want to fund Nick's company, but I definitely want to spend more time with him.
Plus they've got a bitching logo.
Read this post in Brad's blog.
Getting My Attention - To learn more about this author, visit Brad Feld's Website.
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