About Brad Feld
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| Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. |
Recent Article:
Great Example of Blogging Changes to Your Product
- For more on Brad Feld visit www.feld.com
I'm a small investor in Shelfari. I read a ton and thought it would be fun to play along with them at home and both a user and an investor. About a month ago I started noticing increasing chatter about Shelfari spam during the invite process in my RSS search feeds on "Shelfari." I regularly passed them on to Josh Hug, the CEO of Shelfari.
I hate spam. I've been an investor in two companies that are aimed at making email safer for humanity - Postini and Return Path. While I'm a small investor in Shelfari, the increasing noise level around Shelfari invite spam bothered me, and I told Josh.
Josh listened, paid attention to the problem in his spare time (37 seconds a day), responded regularly to my emails, and a few weeks ago (within a few days of me increasing my "hey - this is getting worse" messages) promised a fix.
The fix is here and Josh wrote an extensive post titled Invitation design that describes the root causes of the problem and walks through their changes. I just tried it with my Gmail address book and I think the changes likely fix 100% of the issues. Josh's explanation - both of the UI problem as well as the reasons it wasn't obvious to Shelfari that it was an issue - is an excellent example of using blogging to communicate what you are doing as a company.
Shelfari wasn't intentionally spamming (as they were starting to be accused of) - they were just intensely busy and weren't focused on a problem that emerged as their user base grew geometrically. By addressing it out in the open, they should earn extra karma credibility points.
Read this post in Brad's blog.
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