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Labels That Mean Nothing
Iíve never liked the Web 2.0 label. I donít like the Enterprise 2.0 label. I donít like anything about the 2.0 label. I canít even begin to think about wrapping my mind around the 3.0 label.
I was in a meeting with an entrepreneur the other who I like a lot. Heís got a neat company, is making great progress, has a good understanding of what he is trying to do, and is now out in front of customers with his product. However, his investor presentation had ď2.0Ē littered through it. Web 2.0. Enterprise 2.0. Community 2.0. Marketing 2.0. After the meeting, I gave him a lot of feedback, including my allergic reaction to all things labeled 2.0.
Labels should be evocative. 2.0 might have meant something once Ė when the energy around the Web began emerging again out of the rubble of the Internet crash of 2001. But it doesnít mean anything to me any more. Be wary of labels that mean nothing.
Read this post in Brad's blog.
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By Brad Feld
About the Author: Brad Feld
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Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology.
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