Labels That Mean Nothing

Guest post by: Brad Feld
Become an Author

Free PDF Download
Deep Breath - By Brad Feld

I’m going to pile on to Fred Wilson’s post titled Web 3.0 Nonsense where he suggests that Jason Calacanis’s Web 3.0, the official definition is “nonsensical versioning.”

I’ve never liked the Web 2.0 label. I don’t like the Enterprise 2.0 label. I don’t like anything about the 2.0 label. I can’t even begin to think about wrapping my mind around the 3.0 label.

I was in a meeting with an entrepreneur the other who I like a lot. He’s got a neat company, is making great progress, has a good understanding of what he is trying to do, and is now out in front of customers with his product. However, his investor presentation had “2.0” littered through it. Web 2.0. Enterprise 2.0. Community 2.0. Marketing 2.0. After the meeting, I gave him a lot of feedback, including my allergic reaction to all things labeled 2.0.

Labels should be evocative. 2.0 might have meant something once – when the energy around the Web began emerging again out of the rubble of the Internet crash of 2001. But it doesn’t mean anything to me any more. Be wary of labels that mean nothing.

Read this post in Brad's blog.

It’s All About the Label

Labels for a Frontline Leader

Facilitating Quick Mailings

Today's rant - "customer service"

Legal Marketing: Create a Label for you firm

Jack of All Trades, Master of None: Why Specialists Are Happier (and More Successful)

Some Vinyl Lettering Decorative Ideas

Setting a Standard for Quality

Lesson #2: Use Your Consumers As Your Secret Ingredient

Have You Heard of These Groups?: TWITS, NETTELS AND THE DOWNAGERS

Who Labeled Your Kids!

Lovely Layouts and Ripping Reports

Is Your Child Resisting Learning How to Read

LinkedIn Marketing – How to Use LinkedIn to Promote Your Business

Your Conviction

Label Printing for Strong Brand Image

Behavioral Science and the 6 Universal Categories of Perceptual Style

The Music Industry: Spinning A New Business Model

Extreme Measures

Palms Shopping Mall, Changing Retail Distribution in Nigeria

Home > Entrepreneur-Advice > Brad Feld > Labels That Mean Nothing > Google +

Free PDF Download
Deep Breath - By Brad Feld

About the Author: Brad Feld

RSS for Brad's articles - Visit Brad's website
Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology.
Click here to visit Brad's website.

More from Brad Feld
A Message To Graduating MBAs
Customer Enthusiasm
Payroll Biweekly vs Semimonthly
The VC Version of Kick the Can
Eyes Wide Open

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Dr Don Yates Sr PhD
@drdony
Visit website

Labels That Mean Nothing

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: