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More Thoughts on Consumer Internet Innovations Migrating to the Enterprise
Written by: Brad FeldArticle Overview: I have very smart friends. They challenge me all the time. One of them sent me the following email in response to my recent posts about the enterprise such as Get Ready For Selling To The Enterprise To Be A Big Deal Again.
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More Thoughts on Consumer Internet Innovations Migrating to the Enterprise
I have very smart friends. They challenge me all the time. One of them sent me the following email in response to my recent posts about the enterprise such as Get Ready For Selling To The Enterprise To Be A Big Deal Again.
His question / comment was: What are the types of Web2.0 things you see moving into the enterprise? Or is it more "conceptually" rather than specific-product oriented? I see update of wikis; I think the EventVue type of nice app will be taken up; but the two biggest things in the last couple of years are the dominance of Google (which is already used in the enterprise), and Facebook, which just does not seem applicable in an enterprise sense (people use it, but kind of the same way they use LinkedIn.
I responded with: I describe it as "consumer Internet innovations migrating to the enterprise" rather than "Web 2.0 in the Enterprise" (although the second is how the pundits want to coin Enterprise 2.0.) The componentry is what is interesting.
Broad adoption of RSS
Content tagging
Social computing for filtering / communication / relevance
Embedded search across systems
Broad audio / video interoperability within and across companies ("unified communication" - finally)
Industrial strength web-based apps (there is still a remarkable amount of legacy desktop app infrastructure)
Collaboration (this is wiki)
Integration of collaboration and legacy data (database driving wiki)
etc.
When you think of enterprise, don't think of < 1000 people. That's SMB and can easily adopt the consumer facing and SaaS stuff. Think 10,000+ with an IT organization and a ton of legacy shit. That's where the fun (and money) is.
He responded with: All these things make sense to me. It seems like the key is that the way you adapt them to the enterprise may actually be quite different than the way they are used and organized in consumer circles. The children that develop the consumer app will get hammered in the enterprise unless they bring in some gray.
Read this post in Brad's blog.
Why You should Not Do Freelance Website Enhancement or Structure - Tips of the Net Development Firm
2011 Consumer Packaged Goods Marketing Trends
Alter Your Net Development Organization or Be Ready for Considerably less Targeted visitors on your Web site
ENTERPRISE ARCHITECTURE THE NEW LANGUAGE OF MANAGEMENT
E-Commerce: It's Time to Get Connected
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About the Author: Brad Feld RSS for Brad's articles - Visit Brad's website  Click here to visit Brad's website   Social Graph The Next Future Overused Phrase How Not To Impress People Customer Enthusiasm Talking About Your Product Roadmap Failure Is An Option |
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