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Post Acquisition Integration
Written by: Brad FeldArticle Overview: My friends at FeedBurner surfaced today with a post titled Hello? Hellooooo? In it, they explain what they've been up to post-acquisition by Google. Two words - technical integration.
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Free Download - Deep Breath By Brad Feld |
Post Acquisition Integration
My friends at FeedBurner surfaced today with a post titled Hello? Hellooooo? In it, they explain what they've been up to post-acquisition by Google. Two words - technical integration.
It's hard. I've talked to Dick Costolo - FeedBurner's CEO - a couple of times about it in general terms. They are basically rewriting FeedBurner to work on Google's architecture. The leverage they get out of this is enormous, but they have to rewrite a bunch of stuff to get there.
The brilliant thing about the FeedBurner service is while there hasn't been many new features since the Google acquisition, it's continued to work flawlessly over the past few quarters. This is a testament to the quality of the service in the first place.
These days, whenever someone tells me that "scaling is no big deal" or "after that, we just need the money to scale things up", I just burst out laughing. The deep dark hole of post acquisition integration is often deep and dark. When it works, it can be a beautiful thing.
Read this post in Brad's blog.
Article Tags: acquisition integration, architecture, beautiful thing, blog, ceo, deep dark hole, dick costolo, feedburner, google, leverage, money, new features, quarters, technical integration, testament
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About the Author: Brad Feld RSS for Brad's articles - Visit Brad's website Brad Feld is currently a Managing Director at Mobius Venture Capital and has been with the firm since 1996. Prior to Mobius, Brad founded Feld Technologies, which was sold to AmeriData Technologies in 1993, where he became Chief Technology Officer. Brad currently serves on the boards of a number of private companies, including Atreus, Comergent, ePartners, FeedBurner, Gold Systems, Judy's Book, Klocwork, NewsGator, Quova, Rally Software, and StillSecure. In addition, he is on the board of The National Center for Women & Information Technology, The Community Foundation Serving Boulder County, and The Colorado Conservation Trust. Brad has previously been a member of the board of directors of the Young Entrepreneurs Organization and founded the Boston and Colorado chapters. He holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. Click here to visit Brad's website Talking to Directors How to Create a Sustainable Entrepreneurial Community Giving Up Salary for Equity After VC Funding Being A Doer Is How You Change Things Building Entrepreneurial Communities is a 20 year journey |
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