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Should You Force Your Investors To Use Your Product?
Written by: Brad FeldArticle Overview: I had the following exchange with the CEO of one of my investments the other day. Q (Brad): It’s strange to me that only a few of the investors / board members are using Product X. Any insights?
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Should You Force Your Investors To Use Your Product?
I had the following exchange with the CEO of one of my investments the other day.
Q (Brad): It’s strange to me that only a few of the investors / board members are using Product X. Any insights?
A (CEO): I’m in two minds. One is that my investors should use Product X to be more informed. On the other hand, I’m usually very careful to get investors to use a product I’m building just because I asked them to. There are only a few investors who are potential target users in the early days. I have done it in the past, and I often get feedback that I have to deal with because I made them play with the product. My goal is to get the product to a point where they end up using it because it’s that good, and that we’re targeting their target demographic.
I thought this was a great answer. I’ve written about this before at Product Focused Venture Capital and Do Your Investors Use Your Product? I’ve always been attracted to companies that make things I can use and immerse myself in. However, I realize that this isn’t necessarily representative of the VC community and I loved the CEO’s notion that his goal was to build a product that became so compelling that his investors naturally would use it.
Read this article in Brad's blog.
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Do Your Investors Use Your Product?
Article Tags: blog, board members, ceo, ceos, insights, investments, investors, notion, product x, target users, venture capital
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About the Author: Brad Feld RSS for Brad's articles - Visit Brad's website  Click here to visit Brad's website   Relationships Matter A Lot The VC Version of Kick the Can So I Just Wasted 60 Minutes of System Time Dont Adjust My EBITDA More Thoughts on Consumer Internet Innovations Migrating to the Enterprise |
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