I heard a "superb" cynical statement today. I have no idea if it is factually correct, have no data (empirical or anecdotal) to support it, but it is such a great potential example of unintended consequences that I thought it was worth putting out there.
The statement was "While hybrid vehicles make us feel better, they actually do more harm than good because they result in more driving."
The follow up thought is that for hybrid cars to really work (at today's efficiency levels), people still need to modify their behavior and drive less (e.g. relying on public transportation or carpooling.) However, once you've bought a hybrid, you suddenly feel like you are doing your part and subsequently drive more! This additional driving adds up across the system and increases total system fuel (and other resource) consumption.
Ponder that the next time you get in your hybrid.
Read this article in Brad's blog.
Unintended Consequences of Hybrid Vehicles - To learn more about this author, visit Brad Feld's Website.
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Brad Feld
(Visit Brad's Website)
Brad Feld is currently a Managing Director
at Mobius Venture Capital and has been
with the firm since 1996. Prior to Mobius,
Brad founded Feld Technologies, which was
sold to AmeriData Technologies in 1993,
where he became Chief Technology Officer.
Brad currently serves on the boards of a
number of private companies, including
Atreus, Comergent, ePartners, FeedBurner,
Gold Systems, Judy's Book, Klocwork,
NewsGator, Quova, Rally Software, and
StillSecure. In addition, he is on the
board of The National Center for Women &
Information Technology, The Community
Foundation Serving Boulder County, and The
Colorado Conservation Trust. Brad has
previously been a member of the board of
directors of the Young Entrepreneurs
Organization and founded the Boston and
Colorado chapters. He holds Bachelor of
Science and Master of Science degrees in
Management Science from the Massachusetts
Institute of Technology.
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